Front Royal Logo Design

Nearly every new Front Royal company knows they need a logo, yet few new business owners fully grasp the vital role their logo will perform in their success, or why one logo design performs more effectively than another. A business logo has an instant and long-term influence on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Front Royal businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Front Royal coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old section of the area and wished to cast a retro atmosphere without coming across as monotonous or low energy. I accomplished each of the jobs via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and also germs developed for Front Royal medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and more meaningful.

logo layout with a leaping green frog made for a household fun center in Front Royal.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Front Royal traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather communicate emotional journeys through the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Front Royal logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Front Royal logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get objective judgements on the benefit of a design concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo design realize how important a logo design is for their organization so they are way more invested in the result. Every logo design job has it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Front Royal publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most essential part of a printed book because it is in most cases the very first thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the things people tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was undoubtedly a success.

 Front Royal logo design used for marketing as well as a label layout for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Front Royal, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs considering that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related an atmosphere of relaxation and connection for their new hair studio. I came up with a design which didn’t go the obvious path of designing merely a stylized orchid but instead created a logo design that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they really wanted to project to their clients.

Arabian steed logo design produced for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique logo design tailored to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail posture, the Arabian is one of the highly easily recognizable equine lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, style consists of a modified manuscript typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font style which floats above a group of elaborate lines as well as dots.

Logo style for a software program developer the style attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the company it represents.

Progress logo design developed for a Front Royal interior developer, style feature a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Front Royal interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Front Royal logo design assignment was undertaken for a leadership advisor that helps business professionals to become more successful at overseeing people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell off their used goods to other sports enthusiasts. I created their Front Royal logo design dsign with a graphic that grabs the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Front Royal regional farm it was really devised for a commodities broker, and this particular trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projected assurance, success, and prosperity.
Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.