Harrisonburg, Virginia Logo Design

Nearly every new Harrisonburg company realizes that they need a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their organization logo can make in their success, or the reason that one logo design functions more effectively than another. A logo design has a critical and long term influence on the success of a business, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Harrisonburg, Virginia businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Harrisonburg, Virginia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of town and really wanted to cast a retro atmosphere without coming across as boring or low energy. I fulfilled each of the tasks by developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria designed for Harrisonburg, Virginia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo design with a leaping eco-friendly frog created for a family enjoyable facility in Harrisonburg, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - developed for Harrisonburg, Virginia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences through the pictures they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Harrisonburg logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Harrisonburg logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get honest point of views on the value of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo design recognize how vital a logo design is for their company so they are much more vested in the result. Every logo design project possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Harrisonburg, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most critical part of a printed book given that it is often the primary thing a person sees in the book shop. Concerning a publishing company, it’s the opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a victory.

 Harrisonburg logo style used for advertising and also a label layout for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be antique cases. For this logo concept I tried to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a website to a label on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Harrisonburg, Virginia, style consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be comprehended.

Logo layout created for a hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a sense of simplicity and class for their new hair studio. I created a design which did not go the obvious route of making just a stylized orchid but instead created a logo design which suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to project to their patrons.

Arabian horse logo style created for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design customized to display the unique physical traits of the Arabian type of horses. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Coffee shop logo design a tiny dining establishment, style consists of a customized script font which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style includes a modified manuscript typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software program designer the design attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the substance supporting a logo design is just as important as how it brands the business it represents.

Advance logo layout produced for a Harrisonburg, Virginia interior designer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harrisonburg, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Harrisonburg, Virginia logo design assignment was done for a leadership specialist that helps business professionals to become more successful at handling people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned goods to other sports enthusiasts. I designed their Harrisonburg logo dsign along with a graphic which captures the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Harrisonburg, Virginia area farm it was actually developed for a products broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a image that projects esteem, success, and opulence.

 Harrisonburg Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly dealing with arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I struck a bullseye with the very first go.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.