Harrisonburg Logo Design

Virtually every new Harrisonburg company knows they require a logo, yet few new business owners thoroughly grasp the essential role their logo can take in their success, or why one business logo functions far better than another. A company logo has a critical and long term influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Harrisonburg businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Harrisonburg coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an older part of the town and wanted to cast a nostalgic tone without coming across as boring or low energy. I achieved both of these tasks via developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also germs designed for Harrisonburg medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, especially the field of medicine that deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and much more meaningful.

logo style with a leaping green frog created for a family members fun facility in Harrisonburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Harrisonburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Harrisonburg logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Harrisonburg logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest opinions on the benefit of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to design their logo design realize how essential a logo design is for their organization so they are way more invested in the result. Every logo design job possesses it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Harrisonburg book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a printed book since it is in most cases the initial thing a person views in the book store. For a publisher, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was certainly a success.

 Harrisonburg logo style made use of for advertising and marketing as well as a label design for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be vintage cases. For this brand design I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Harrisonburg, design include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design developed for a hair design workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a spirit of tranquility and class for their new hair studio. I came up with a design that did not go the obvious course of designing merely a stylized orchid but instead delivered a business logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo design produced for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design fashioned to manifest the unique physical traits of the Arabian breed of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Coffee shop logo design a tiny dining establishment, style includes a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design includes a modified script font which hovers over a team of elaborate lines as well as dots.

Logo style for a software program designer the layout features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the business it represents.

Develop logo design produced for a Harrisonburg indoor designer, layout attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harrisonburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Harrisonburg logo design assignment was done for a management expert that helps business professionals to develop into more successful at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell their previously owned products to other sports enthusiasts. I tailored their Harrisonburg logo design dsign utilizing a graphic that garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Harrisonburg regional farm it was actually designed for a commodities broker, and this trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projects self-assurance, financial success, and opulence.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.