Herndon Logo Design

Each and every new Herndon business realizes that they need a logo, but few new business owners thoroughly grasp the pivotal role their logo design can make in their financial success, or why one business logo performs more effectively than another. A company logo has an immediate and long term effect on the financial success of a business, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Herndon companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike developed for a Herndon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older part of the community and really wanted to visualize a vintage tone without appearing as uninteresting or low energy. I accomplished the two jobs via developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria created for Herndon medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and much more meaningful.

logo design with a jumping environment-friendly frog made for a family members fun center in Herndon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Herndon travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Herndon logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Herndon logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how essential a logo is for their organization so they are much more vested in the end result. Every logo job possesses it’s portion of difficulties, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Herndon publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most necessary part of a published book given that it is usually the first thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was surely a success.

 Herndon logo style utilized for marketing as well as a label design for Vintage Instance includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be vintage cases. For this logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Herndon, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a spirit of contentment and class for their new hair studio. I came up with a design that didn’t go the obvious route of creating simply a stylized orchid but instead designed a logo design which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo style created for an equine ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design customized to manifest the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Coffee shop logo style a small dining establishment, layout includes a customized script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a customized script font style which floats over a team of ornate lines and dots.

Logo design for a software application designer the style features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the meaning behind a company logo is equally as important as how it brands the enterprise it stands for.

Develop logo style produced for a Herndon indoor designer, style feature a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Herndon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Herndon logo design project was undertaken for a management consultant that enables business leaders to become more successful at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their used items to other sports enthusiasts. I designed their Herndon logo dsign with a graphic that captures the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Herndon area farm it was really created for an investments broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate an identity that projects self-assurance, effectiveness, and prosperity.
Logo developed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.