Lincolnia Logo Design

Nearly every new Lincolnia organization understands that they are in need of a logo, however few new business owners thoroughly grasp the pivotal role their company logo will take in their becoming successful, or the reason that one logo design works better than another. A business logo has an immediate and lasting effect on the success of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Lincolnia businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Lincolnia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older section of the area and wished to visualize an old-fashioned tone without appearing as uninteresting or low energy. I accomplished both jobs by developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria developed for Lincolnia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, especially the field of medicine which works with the clinical assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and a lot more meaningful.

logo layout with a leaping green frog made for a household enjoyable center in Lincolnia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Lincolnia traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lincolnia logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Lincolnia logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with other people that they don’t actually know so as to get honest viewpoints on the worthiness of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their business logo realize how crucial a logo is for their organization so they are way more vested in the result. Every logo design project has it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Lincolnia book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most critical part of a printed book given that it is usually the primary thing a person views in the bookstore. With respect to a publisher, it’s the optimal opportunity they will ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances 1 of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was surely a success.

 Lincolnia logo design made use of for advertising and a label design for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this brand design I strove to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Lincolnia, design include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects because it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a spirit of relaxation and connection for their new hair salon. I came up with a concept which did not go the obvious path of making simply a stylized orchid but rather crafted a business logo that implied an orchid in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they really wanted to project to their patrons.

Arabian steed logo style produced for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype concept customized to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail posture, the Arabian is one of the highly easily recognizable equine lineages in the world.

Las Coffee shop logo style a small dining establishment, style consists of a modified script font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design contains a modified manuscript font style which hovers above a group of luxuriant lines as well as dots.

Logo style for a software application developer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it brands the business it stands for.

Progress logo layout developed for a Lincolnia interior designer, layout attribute a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincolnia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lincolnia logo design project was performed for a leadership specialist that assists business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned items to other sports enthusiasts. I tailored their Lincolnia logo design dsign using an image that grabs the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Lincolnia area farm it was actually designed for a products broker, and this particular creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projected self-confidence, financial success, and prosperity.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to design a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.