Lynchburg, Virginia Logo Design

Nearly every new Lynchburg business realizes that they are in need of a logo, however few entrepreneurs entirely grasp the pivotal role their logo design will play in their financial success, or precisely why one logo performs far better than another. A company logo has an immediate and sustaining effect on the success of a business, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Lynchburg, Virginia businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Lynchburg, Virginia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old part of the area and really wanted to cast an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both jobs via designing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for Lynchburg, Virginia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and effects of diseases, especially the field of medicine which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more meaningful.

logo style with a leaping eco-friendly frog created for a family enjoyable facility in Lynchburg, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Lynchburg, Virginia traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but rather reveal emotional experiences by means of the photos they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lynchburg logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Lynchburg logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the value of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their business logo understand how vital a logo is for their organization so they are much more invested in the final result. Every logo project has it’s share of obstacles, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Lynchburg, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most important part of a printed book considering that it is ordinarily the very first thing a person sees in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever have to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was surely a victory.

 Lynchburg logo layout made use of for advertising and marketing and also a label layout for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be antique cases. For this brand concept I strove to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Lynchburg, Virginia, design consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo style created for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a spirit of peace and class for their new hair salon. I created a concept which didn’t go the obvious route of making simply a stylized orchid but instead created a logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they wanted to forecast to their clients.

Arabian horse logo design developed for an equine ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design tailored to illustrate the unique physical traits of the Arabian type of equines. By having a different head form and higher tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the world.

Las Coffee shop logo style a little restaurant, design consists of a modified script typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Logo layout for a software developer the design functions as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it serves the organization it stands for.

Develop logo style produced for a Lynchburg, Virginia interior designer, layout attribute a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lynchburg, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lynchburg, Virginia logo design job was performed for a management specialist that enables business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to market their used products to other sports enthusiasts. I created their Lynchburg logo dsign with a graphic which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Lynchburg, Virginia area farm it was in reality created for an investments broker, and this particular company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projects self-assurance, success, and affluence.

 Lynchburg Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for externally facing arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this case, I struck a bullseye with the 1st shot.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to design a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.