Manassas, Virginia Logo Design

Every new Manassas business understands that they need a logo, however few new business owners thoroughly recognize the essential role their organization logo can play in their becoming successful, or precisely why one logo design performs better than another. A logo has a critical and long-term impact on the success of a company, choose the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Manassas, Virginia businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Manassas, Virginia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old section of the city and hoped to cast a retro atmosphere without coming across as uninteresting or low energy. I achieved both of these jobs by creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Manassas, Virginia clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the field of healthcare which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog created for a family enjoyable facility in Manassas, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - developed for Manassas, Virginia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Manassas logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Manassas logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced opinions on the worthiness of a concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to create their business logo comprehend how vital a logo is for their company so they are way more invested in the final result. Every logo design job possesses it’s allotment of challenges, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Manassas, Virginia publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most critical part of a printed book due to the fact that it is in most cases the initial thing a person views in the book store. With regard to a publishing company, it’s the opportunity they will likely ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was definitely a success.

 Manassas logo layout made use of for advertising and also a tag style for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be vintage cases. For this business logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Manassas, Virginia, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo style produced for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a spirit of simplicity and connection for their new hair salon. I came up with a design which did not go the obvious route of making just a stylized orchid but alternatively created a logo that suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to transmit to their patrons.

Arabian steed logo design created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo design styled to symbolize the unique physical traits of the Arabian type of horses. By having a different head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Coffee shop logo design a little dining establishment, style contains a customized manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design contains a modified manuscript font style which hovers above a team of luxuriant lines as well as dots.

Logo style for a software programmer the style functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it brands the business it represents.

Evolve logo style produced for a Manassas, Virginia indoor designer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manassas, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have actually been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Manassas, Virginia logo design project was carried out for a management advisor that helps business leaders to develop into more effective at managing people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned items to other sports enthusiasts. I tailored their Manassas logo dsign with an image which grabs the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really composed for an Manassas, Virginia regional farm it was in reality created for a products broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a image that projected self-assurance, success, and affluence.

 Manassas Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this particular case, I hit a bullseye with the 1st try.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.