McLean Logo Design

Every new McLean venture knows they are in need of a logo, yet few new business owners entirely understand the essential role their organization logo will take in their becoming successful, or precisely why one logo design works more effectively than another. A business logo has an instant and long term effect on the success of a business, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a business. The logos included in the ImageCo portfolio help McLean companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike produced for a McLean coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the area and wished to visualize a nostalgic feel without coming across as uninteresting or low energy. I achieved the two jobs via developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscope slide and germs designed for McLean medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and much more unforgettable.

logo design with a jumping environment-friendly frog made for a household fun center in McLean.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - created for McLean travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather reveal emotional journeys through the images they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  McLean logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 McLean logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral assessments on the benefit of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how crucial a logo design is for their organization so they are much more invested in the result. Every logo design job has it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for McLean book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most vital part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book shop. Regarding a publishing company, it’s the best opportunity they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was certainly a winner.

 McLean logo design used for advertising and marketing and also a tag style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in McLean, layout include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a sense of serenity and class for their new hair salon. I came up with a concept which did not go the obvious route of making simply a stylized orchid but rather delivered a logo design that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo style produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design fashioned to manifest the unique physical traits of the Arabian type of equines. With a different head form and very high tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the whole world.

Las Cafe logo layout a little dining establishment, layout contains a changed script font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout includes a changed script typeface which hovers above a team of elaborate lines and also dots.

Logo style for a software program designer the style functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the symbolism behind a logo is equally as important as how it serves the business it represents.

Progress logo layout developed for a McLean indoor developer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a McLean interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This McLean logo design job was performed for a management guide that helps business professionals to develop into more successful at supervising people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand items to other sports enthusiasts. I designed their McLean logo design dsign using an image that grabs the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an McLean area farm it was in reality designed for a products broker, and this particular trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projected self-assurance, effectiveness, and luxury.
Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.