Newport News, Virginia Logo Design

Virtually every new Newport News business person knows they need a logo, but few new business owners entirely recognize the pivotal role their company logo will take in their success, or precisely why one logo design works far better than another. A company logo has an instant and long term impact on the success of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Newport News, Virginia companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike produced for a Newport News, Virginia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the community and really wanted to project a nostalgic vibe without coming across as stodgy or low energy. I accomplished the two tasks by creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria designed for Newport News, Virginia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the branch of medicine which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and even more memorable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable center in Newport News, Virginia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - developed for Newport News, Virginia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Newport News logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Newport News logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get impartial viewpoints on the merit of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo comprehend how vital a logo design is for their business so they are much more vested in the final result. Every logo design project possesses it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Newport News, Virginia publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most vital part of a published book since it is in most cases the primary thing a person views in the book store. With regard to a publisher, it’s the best opportunity that they will likely ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was certainly a victory.

 Newport News logo design used for advertising and also a tag layout for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this custom logo concept I strove to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Newport News, Virginia, layout include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of serenity and elegance for their new hair studio. I came up with a design which did not go the obvious path of designing merely a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design produced for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design tailored to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine types in the entire world.

Las Cafe logo design a little dining establishment, style contains a customized script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout contains a changed manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software designer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the business it stands for.

Develop logo style developed for a Newport News, Virginia interior designer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newport News, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newport News, Virginia logo design assignment was performed for a leadership advisor that enables business professionals to develop into more successful at handling people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand products to other sports enthusiasts. I designed their Newport News business logo dsign using a graphic which garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Newport News, Virginia area farm it was in reality developed for a products broker, and this company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projects esteem, effectiveness, and luxury.

 Newport News Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for externally dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this case, I nailed a bullseye with the very first go.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.