Norfolk, Virginia Logo Design

Each and every new Norfolk business understands that they are in need of a logo, but few entrepreneurs thoroughly realize the key role their organization logo can play in their success, or why one business logo performs more effectively than another. A logo has an immediate and lasting influence on the growth of a company, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Norfolk, Virginia businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Norfolk, Virginia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old part of the community and hoped to project a nostalgic feel without coming across as monotonous or low energy. I accomplished the two jobs by designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs created for Norfolk, Virginia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, especially the branch of medicine which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog designed for a household fun center in Norfolk, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and a tree - developed for Norfolk, Virginia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the photos they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Norfolk logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Norfolk logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get honest assessments on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo understand how crucial a logo design is for their organization so they are way more vested in the final result. Every logo design project possesses it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Norfolk, Virginia book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most crucial part of a printed book considering that it is in most cases the very first thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a success.

 Norfolk logo design made use of for advertising and also a tag layout for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Norfolk, Virginia, design consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs due to the fact that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout developed for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed an atmosphere of tranquility and elegance for their new hair studio. I created a design that didn’t go the obvious course of creating merely a stylized orchid but instead crafted a logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo layout developed for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design styled to symbolize the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the world.

Las Cafe logo design a small dining establishment, design contains a changed script font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Logo layout for a software application programmer the style features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the organization it represents.

Develop logo layout developed for a Norfolk, Virginia interior developer, design feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norfolk, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Norfolk, Virginia logo design project was performed for a management consultant that enables business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts. I tailored their Norfolk logo design dsign using an image that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Norfolk, Virginia area farm it was really devised for a commodities broker, and this creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a image that projects esteem, success, and prosperity.

 Norfolk Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Thankfully, in this case, I nailed a bullseye with the 1st try.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.