Oakton Logo Design

Virtually every new Oakton business understands that they need a logo, but few new business owners entirely grasp the pivotal role their logo can play in their becoming successful, or why one logo design functions more effectively than another. A business logo has an immediate and long term influence on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Oakton companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike developed for a Oakton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an older section of the community and hoped to visualize a retro feel without coming across as monotonous or low energy. I accomplished the two tasks by means of developing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Oakton medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog created for a family members fun facility in Oakton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - created for Oakton traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the pictures they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Oakton logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Oakton logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get neutral opinions on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo recognize how essential a logo is for their company so they are much more vested in the result. Every logo job has it’s share of challenges, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Oakton publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most vital part of a printed book considering that it is often the very first thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will ever get to promote their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was certainly a victory.

 Oakton logo style made use of for advertising as well as a tag design for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Oakton, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the very same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated a feeling of serenity and connection for their new hair studio. I created a design that didn’t go the obvious direction of designing just a stylized orchid but alternatively delivered a company logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they wanted to project to their clients.

Arabian equine logo design produced for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design fashioned to display the unique physical traits of the Arabian pedigree of horses. By having a different head shape and very high tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo design a tiny dining establishment, style includes a changed manuscript font style which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design contains a customized script font which hovers over a group of ornate lines and also dots.

Logo design for a software program designer the design features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the company it represents.

Evolve logo design created for a Oakton interior developer, style attribute a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oakton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oakton logo design project was done for a leadership coach that assists business professionals to develop into more effective at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned equipment to other sports enthusiasts. I created their Oakton business logo dsign along with an image that garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Oakton area farm it was in reality designed for a products broker, and this particular company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects trust, success, and affluence.
Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.