Petersburg, Virginia Logo Design

Every new Petersburg business understands that they are in need of a logo, but few entrepreneurs entirely realize the vital role their logo design will make in their financial success, or exactly why one logo performs more effectively than another. A logo has a critical and sustaining effect on the prosperity of a business, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Petersburg, Virginia businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Petersburg, Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old part of the area and wanted to cast an old-fashioned feel without appearing as boring or low energy. I achieved both tasks by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria created for Petersburg, Virginia clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and even more unforgettable.

logo layout with a leaping green frog created for a household fun center in Petersburg, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - developed for Petersburg, Virginia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather communicate emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Petersburg logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Petersburg logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased opinions on the merit of a design. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their business logo recognize how important a logo is for their company so they are much more vested in the outcome. Every logo project possesses it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Petersburg, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a published book due to the fact that it is often the primary thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was certainly a winner.

 Petersburg logo design made use of for advertising and marketing as well as a label layout for Vintage Case includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Petersburg, Virginia, layout consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects considering that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo style created for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a spirit of simplicity and connection for their new hair salon. I created a concept which did not go the obvious route of creating simply a stylized orchid but rather delivered a logo design which implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to transmit to their patrons.

Arabian steed logo layout developed for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept customized to symbolize the unique physical traits of the Arabian pedigree of horses. With a different head form and higher tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Coffee shop logo style a little dining establishment, style contains a modified script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a changed script font which floats over a group of ornate lines and also dots.

Logo design for a software application developer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it serves the business it represents.

Develop logo layout created for a Petersburg, Virginia interior developer, design feature a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Petersburg, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Petersburg, Virginia logo design assignment was undertaken for a leadership consultant that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their used equipment to other sports enthusiasts. I created their Petersburg business logo dsign with a graphic which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Petersburg, Virginia area farm it was in reality developed for a products broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a image that projected self-assurance, effectiveness, and prosperity.

 Petersburg Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for externally encountering arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the first go.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to produce a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.