Acute Care 360 ImageCo, Petersburg, Virginia, VA,

ImageCo, Petersburg, Virginia, VA,

Evolv Design logo designed by ImageCo, Petersburg, Virginia, VA,

Red Panda Publishers logo designed by ImageCo, Petersburg, Virginia, VA,

Petersburg, Virginia, VA,

ImageCo, Petersburg, Virginia, VA,
ImageCo, Petersburg, Virginia, VA,

Mid Valley Pathology logo designed by ImageCo, Petersburg, Virginia, VA,

FSA OK logo designed by ImageCo, Petersburg, Virginia, VA,

Emerald Heights logo designed by ImageCo, Petersburg, Virginia, VA,

Club Sapphire logo designed by ImageCo, Petersburg, Virginia, VA,

Downtown Dogs logo designed by ImageCo, Petersburg, Virginia, VA,

School board logo designed by ImageCo, Petersburg, Virginia, VA,

Ferry Street Coffee Company logo designed by ImageCo, Petersburg, Virginia, VA,

Stoney Forensic logo designed by ImageCo, Petersburg, Virginia, VA,

Smart kernels logo designed by ImageCo, Petersburg, Virginia, VA,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature actual examples odds are they will never be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Petersburg LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds establish unforgettable brand identities. We’ve performed brand identity design work for builders, colleges, diamond miners, party planners, restaurants, retailers, and virtually every other kind of business you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. Because of our sign first method our logo designs can, and have been employed in everything from clothing labels to billboards. Our sign first method guarantees that our logos are just as reliable whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and remembered irrespective of size or purpose.

American Made ★ Design

The thing which truly sets ImageCo apart from other design agencies that you might have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we perform in-house. Regardless of the kind of project we undertake, logo design, business website, trade show exhibit, or commercial sign, we do not, and never will job out our client’s projects to organizations located outside the US. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and dictates the terms of how we do business.

QUALITIES OF A GOOD LOGO DESIGN

It’s likely that every new Petersburg business understands that they require a logo, but few start-ups fully comprehend the key role their business logo can play in their financial success, or why one logo design works more effectively than another. A company logo has an immediate and long-term impact on the success of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Petersburg businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to billboards a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark as well as the act of denoting something to make sure that it can be distinguished, its foundation originates from the brand branded onto animals. These days a brand symbolizes practically anything with an intention, regardless if it be revenue or political parties, a brand is an inherent aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to create an image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone mentions the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the history of most branding companies you’ll find that they are frequently re-branded marketing agencies. When someone says they are in advertising and marketing many people will likely have a preconceived notion about what they do. However when someone states “I’m in branding”… it just sounds much more impressive, perhaps it’s because most people do not recognize what it means to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or company that influence perceptions. This mainly consists of the name, the logo design, the product packaging, the colors used yet can additionally consist of audio, lights, texture, signs, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design that helps shape the perception of a firm, a product or a business. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some visual designers also develop sites and also user interfaces. The crucial role of a brand identity designer is to develop the visual cues and a psychological tone with the goal of influencing activities, results as well as understandings.

select logos & signs

Retro logo style of a bike created for a Petersburg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an older section of town and wished to project a nostalgic atmosphere without appearing as boring or low energy. I accomplished the two jobs by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and bacteria developed for Petersburg clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and much more meaningful.

logo layout with a jumping green frog made for a household enjoyable facility in Petersburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for Petersburg travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Petersburg logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Petersburg logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the value of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo recognize how important a logo is for their company so they are much more invested in the end result. Every logo project possesses it’s portion of obstacles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Petersburg book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most crucial part of a printed book because it is in most cases the first thing a person sees in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was certainly a success.

 Petersburg logo style used for advertising and marketing and also a tag layout for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this brand concept I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Petersburg, style include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo design created for a Petersburg hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a feeling of serenity and class for their new hair salon. I came up with a concept which did not go the obvious direction of making just a stylized orchid but rather designed a logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they wanted to transmit to their clients.

Arabian equine logo style developed for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept tailored to display the unique physical traits of the Arabian type of equines. With a different head form and very high tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the world.

Las Cafe, A Petersburg Coffee shop logo layout a small dining establishment, style includes a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style consists of a changed manuscript font which hovers over a team of ornate lines and also dots.

Logo style for a software program designer the layout features and renowned Petersburg aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the meaning behind a logo is just as important as how it brands the enterprise it represents.

Progress logo style created for a Petersburgindoor designer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Petersburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Petersburg, the characters for letter V and A in center of the word progressed have been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Petersburg logo design assignment was done for a leadership consultant that aids business leaders to develop into more effective at supervising people, expectations, and profitability.

A Petersburg business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to market their previously owned items to other sports enthusiasts.

I tailored their Petersburg logo design with an illustration that seizes the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Petersburg company logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Petersburg regional farm it was really created for a products broker, and this creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projects trust, success, and opulence.

 Petersburg Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally dealing with arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I nailed a bullseye with the very first go.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a popular Petersburg sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Electrical sign design for Petersburg restaurnat designed by Petersburg Sign Shop
Petersburg logo design and brand identity design for Petersburg businesses
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,

Logo designed by ImageCo, Petersburg, Virginia, VA,

Logo designed by ImageCo, Petersburg, Virginia, VA,

Logo designed by ImageCo, Petersburg, Virginia, VA,

Logo designed by ImageCo, Petersburg, Virginia, VA,

Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,
Logo designed by ImageCo, Petersburg, Virginia, VA,