Portsmouth Heights Logo Design

Every new Portsmouth Heights venture knows they need a logo, but few new business owners entirely recognize the key role their logo design will take in their financial success, or the reason that one business logo performs far better than another. A company logo has an immediate and long term effect on the growth of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Portsmouth Heights companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle developed for a Portsmouth Heights coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of the city and really wanted to visualize a vintage feel without coming across as monotonous or low energy. I accomplished each of the tasks by designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs developed for Portsmouth Heights medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog designed for a family members fun facility in Portsmouth Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Portsmouth Heights traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences through the images they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Portsmouth Heights logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Portsmouth Heights logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo realize how important a logo is for their business so they are way more invested in the final result. Every logo job has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Portsmouth Heights book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most vital part of a printed book given that it is ordinarily the first thing a person views in the bookstore. Concerning a publisher, it’s the opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was certainly a success.

 Portsmouth Heights logo design used for advertising and a tag style for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be older cases. For this business logo concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Portsmouth Heights, design include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a feeling of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious path of crafting just a stylized orchid but rather crafted a company logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to transmit to their customers.

Arabian horse logo layout developed for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design styled to manifest the unique physical traits of the Arabian pedigree of equines. With an unique head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Cafe logo style a little restaurant, layout includes a modified script font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout includes a changed script font style which hovers over a team of ornate lines as well as dots.

Logo layout for a software application designer the design functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is just as important as how it serves the organization it stands for.

Develop logo style developed for a Portsmouth Heights interior developer, design attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portsmouth Heights logo design project was done for a leadership advisor that helps business leaders to become more efficient at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their used equipment to other sports enthusiasts. I created their Portsmouth Heights logo design dsign along with an image which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Portsmouth Heights regional farm it was in reality developed for an investments broker, and this particular company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projects self-confidence, success, and wealth.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.