Portsmouth, Virginia Logo Design

Each and every new Portsmouth company knows they need a logo, yet few entrepreneurs entirely grasp the vital role their business logo will play in their success, or precisely why one logo design functions more effectively than another. A logo has an immediate and long-term effect on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a company.

The logos included in the ImageCo portfolio help Portsmouth, Virginia businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle produced for a Portsmouth, Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an old section of the city and hoped to project a retro atmosphere without coming across as uninteresting or low energy. I accomplished both jobs by means of designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Portsmouth, Virginia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the branch of medicine which works with the clinical assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and a lot more unforgettable.

logo design with a leaping green frog created for a family enjoyable facility in Portsmouth, Virginia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Portsmouth, Virginia travel photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the images they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable ┬áPortsmouth logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Portsmouth logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get honest viewpoints on the benefit of a concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo design recognize how important a logo design is for their business so they are way more vested in the end result. Every logo job has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Portsmouth, Virginia publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most crucial part of a printed book because it is in most cases the very first thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was surely a success.

 Portsmouth logo design made use of for advertising as well as a label design for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Portsmouth, Virginia, design consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a spirit of relaxation and elegance for their new hair salon. I created a concept that didn’t go the obvious route of making merely a stylized orchid but instead crafted a company logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they wanted to forecast to their patrons.

Arabian steed logo design created for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept tailored to illustrate the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Coffee shop logo design a tiny dining establishment, layout contains a customized manuscript font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design contains a modified manuscript font style which hovers over a team of ornate lines as well as dots.

Logo style for a software program developer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the significance supporting a business logo is just as important as how it brands the company it stands for.

Progress logo style created for a Portsmouth, Virginia interior designer, style feature a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portsmouth, Virginia logo design assignment was carried out for a leadership guide that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned goods to other sports enthusiasts.
I tailored their Portsmouth logo dsign along with an image that captures the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Portsmouth, Virginia regional farm it was actually created for a products broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make an identity that projected self-assurance, financial success, and wealth.

 Portsmouth Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for outwardly facing arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the first go.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.