Portsmouth Logo Design

Nearly every new Portsmouth organization understands that they need a logo, yet few entrepreneurs thoroughly realize the key role their logo can play in their becoming successful, or exactly why one business logo functions more effectively than another. A logo has an instant and sustaining effect on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Portsmouth companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle developed for a Portsmouth coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an older part of the area and wanted to project a vintage feel without appearing as monotonous or low energy. I fulfilled both of these jobs by means of designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscope slide as well as germs made for Portsmouth medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the field of medicine which works with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more meaningful.

logo design with a leaping environment-friendly frog created for a family members fun center in Portsmouth.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - created for Portsmouth travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the images they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portsmouth logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Portsmouth logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial opinions on the value of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design comprehend how important a logo design is for their business so they are way more invested in the result. Every logo design job possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Portsmouth book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most necessary part of a printed book given that it is often the initial thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was undoubtedly a success.

 Portsmouth logo design made use of for advertising and also a tag style for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be antique cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Portsmouth, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design jobs due to the fact that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair layout studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a spirit of tranquility and elegance for their new hair salon. I created a concept which didn’t go the obvious route of making simply a stylized orchid but instead delivered a business logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to project to their customers.

Arabian equine logo layout produced for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype design tailored to display the unique physical traits of the Arabian type of horses. With a different head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Cafe logo layout a little dining establishment, style consists of a changed manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a modified manuscript typeface which hovers above a group of ornate lines as well as dots.

Logo design for a software program programmer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance supporting a logo design is just as important as how it serves the organization it stands for.

Progress logo style created for a Portsmouth interior designer, design function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portsmouth logo design job was completed for a management expert that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand items to other sports enthusiasts. I tailored their Portsmouth business logo dsign with an image which pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Portsmouth regional farm it was in reality created for an investments broker, and this company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a brand mark that projected trust, effectiveness, and affluence.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.