Reston Logo Design

Every new Reston company understands that they require a logo, yet few entrepreneurs fully are aware of the key role their logo design will play in their financial success, or the reason that one logo design functions better than another. A logo design has a critical and long term effect on the financial success of a business, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Reston companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Reston coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older part of the area and wished to project a nostalgic feel without appearing as monotonous or low energy. I accomplished both of these jobs via creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria developed for Reston medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of medicine that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more meaningful.

logo style with a jumping eco-friendly frog developed for a family members enjoyable center in Reston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Reston traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the images they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Reston logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Reston logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get objective point of views on the merit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design comprehend how important a logo design is for their business so they are way more invested in the end result. Every logo project possesses it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Reston publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most critical part of a printed book due to the fact that it is usually the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 Reston logo layout utilized for advertising as well as a tag style for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be much older cases. For this business logo design I tried to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Reston, design include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried an atmosphere of simplicity and connection for their new hair studio. I came up with a concept which did not go the obvious path of creating simply a stylized orchid but rather designed a business logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they wanted to project to their patrons.

Arabian steed logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design tailored to embody the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Cafe logo design a little dining establishment, layout consists of a customized manuscript font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style consists of a modified script font which hovers above a group of ornate lines as well as dots.

Logo style for a software application programmer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the symbolism behind a logo design is just as important as how it brands the organization it stands for.

Progress logo layout developed for a Reston indoor developer, layout feature a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Reston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Reston logo design assignment was completed for a management specialist that enables business leaders to become more successful at supervising people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to market their used equipment to other sports enthusiasts. I created their Reston business logo dsign using an image which seizes the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Reston regional farm it was really developed for a commodities broker, and this particular business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projects self-assurance, success, and affluence.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.