Reston, Virginia Logo Design

Virtually every new Reston business professional understands that they are in need of a logo, however few entrepreneurs thoroughly understand the vital role their business logo will take in their becoming successful, or exactly why one logo works better than another. A company logo has an immediate and long term influence on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Reston, Virginia businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bike produced for a Reston, Virginia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an older section of the city and hoped to cast an old-fashioned feel without appearing as uninteresting or low energy. I accomplished each of the tasks by designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria developed for Reston, Virginia clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, especially the branch of healthcare that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog created for a family enjoyable center in Reston, Virginia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and a tree - made for Reston, Virginia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Reston logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Reston logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral opinions on the worthiness of a design. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to design their logo design understand how important a logo is for their business so they are way more invested in the end result. Every logo job possesses it’s portion of hurdles, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Reston, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most critical part of a printed book since it is often the first thing a person sees in the book shop. For a publisher, it’s the best opportunity they will ever have to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a winner.

 Reston logo design used for advertising and marketing and a label design for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be older cases. For this logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Reston, Virginia, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a sense of ease and connection for their new hair studio. I came up with a design that did not go the obvious route of making just a stylized orchid but rather crafted a company logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to forecast to their clients.

Arabian equine logo design developed for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept customized to manifest the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the very most easily recognizable equine lineages in the whole world.

Las Coffee shop logo style a small restaurant, design consists of a changed manuscript typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style contains a changed manuscript typeface which hovers over a group of elaborate lines and also dots.

Logo style for a software program developer the style functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the enterprise it represents.

Advance logo style created for a Reston, Virginia interior developer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Reston, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Reston, Virginia logo design project was undertaken for a management consultant that helps business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned products to other sports enthusiasts. I designed their Reston business logo dsign along with a graphic which garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really designed for an Reston, Virginia regional farm it was actually developed for a commodities broker, and this particular logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projects trust, financial success, and luxury.

 Reston Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for externally encountering arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I nailed a bullseye with the very first try.

Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.