Richmond Logo Design

Each and every new Richmond business realizes that they are in need of a logo, yet few new business owners entirely are aware of the key role their logo will take in their financial success, or why one logo performs more effectively than another. A company logo has an instant and long-term influence on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Richmond businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle developed for a Richmond coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an older section of the city and wished to project a nostalgic vibe without appearing as stodgy or low energy. I achieved each of the jobs via designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and also germs developed for Richmond medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, especially the branch of medicine that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more meaningful.

logo design with a leaping environment-friendly frog developed for a household fun center in Richmond.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - created for Richmond travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Richmond logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Richmond logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get honest point of views on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how vital a logo design is for their business so they are much more vested in the outcome. Every logo job possesses it’s share of obstacles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Richmond book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most important part of a printed book given that it is usually the initial thing a person views in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was undoubtedly a success.

 Richmond logo style used for advertising and marketing and a tag layout for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Richmond, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo style produced for a hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a sense of ease and elegance for their new hair studio. I came up with a concept which didn’t go the obvious direction of designing just a stylized orchid but rather created a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo style produced for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design customized to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Cafe logo style a small dining establishment, layout includes a changed script font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style contains a modified manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo style for a software programmer the design attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the symbolism supporting a company logo is equally as important as how it brands the company it stands for.

Advance logo layout developed for a Richmond indoor developer, style function a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richmond logo design assignment was completed for a leadership consultant that assists business leaders to become more successful at handling people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand products to other sports enthusiasts. I created their Richmond logo design dsign along with an illustration that pulls in the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Richmond area farm it was really created for an investments broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projected confidence, financial success, and luxury.
Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.