South Riding, Virginia Logo Design

Each and every new South Riding business understands that they require a logo, however few new business owners entirely recognize the key role their logo will play in their becoming successful, or exactly why one logo design functions more effectively than another. A logo design has a critical and long term effect on the growth of a company, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help South Riding, Virginia companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a South Riding, Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of town and hoped to visualize a vintage tone without coming across as monotonous or low energy. I achieved both of these tasks by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria created for South Riding, Virginia clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, especially the field of medicine that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog made for a household enjoyable center in South Riding, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - made for South Riding, Virginia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  South Riding logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 South Riding logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased opinions on the merit of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how essential a logo design is for their organization so they are way more vested in the outcome. Every logo job has it’s portion of hurdles, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for South Riding, Virginia publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most essential part of a published book since it is usually the primary thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 South Riding logo style used for marketing and also a label layout for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be vintage cases. For this custom logo design I tried to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in South Riding, Virginia, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs due to the fact that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related an atmosphere of contentment and elegance for their new hair salon. I came up with a concept which did not go the obvious course of making just a stylized orchid but alternatively crafted a logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they really wanted to project to their clients.

Arabian steed logo style produced for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept fashioned to symbolize the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the world.

Las Coffee shop logo design a small dining establishment, layout consists of a changed manuscript typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design contains a customized script font style which floats over a team of ornate lines as well as dots.

Logo design for a software program developer the layout functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the symbolism supporting a business logo is just as important as how it brands the enterprise it stands for.

Progress logo design created for a South Riding, Virginia indoor developer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Riding, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Riding, Virginia logo design assignment was performed for a management advisor that helps business leaders to develop into more effective at overseeing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to market their used items to other sports enthusiasts. I tailored their South Riding business logo dsign using a graphic which captures the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an South Riding, Virginia regional farm it was in reality devised for a commodities broker, and this business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projected self-assurance, success, and wealth.

 South Riding Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Fortunately, in this instance, I struck a bullseye with the first shot.

Logo developed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.