South Riding Logo Design

Each and every new South Riding venture knows they are in need of a logo, however few new business owners fully understand the crucial role their logo will perform in their financial success, or precisely why one logo works far better than another. A business logo has an instant and long-term influence on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help South Riding companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike produced for a South Riding coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old part of the community and hoped to project a nostalgic tone without appearing as stodgy or low energy. I accomplished each of the tasks by means of developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and germs developed for South Riding medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the branch of healthcare which deals with the clinical examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog developed for a family members enjoyable center in South Riding.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for South Riding travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Riding logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 South Riding logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to create their logo realize how vital a logo design is for their company so they are much more vested in the result. Every logo design project possesses it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for South Riding book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a published book since it is usually the very first thing a person sees in the book shop. With respect to a publisher, it’s the best opportunity they will likely ever have to publicize their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was undoubtedly a victory.

 South Riding logo layout made use of for advertising and a label design for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this custom logo concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in South Riding, layout consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo design developed for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a feeling of ease and class for their new hair studio. I created a concept that did not go the obvious path of crafting simply a stylized orchid but alternatively designed a company logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo style developed for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design fashioned to embody the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail posture, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Cafe logo layout a small restaurant, design contains a customized script font which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a modified script typeface which hovers above a group of ornate lines as well as dots.

Logo layout for a software program developer the design attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it brands the organization it stands for.

Progress logo layout produced for a South Riding indoor developer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Riding interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have actually been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Riding logo design assignment was done for a management consultant that assists business professionals to become more successful at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned products to other sports enthusiasts. I created their South Riding business logo dsign using an illustration which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really composed for an South Riding regional farm it was actually devised for a commodities broker, and this particular business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projected self-confidence, effectiveness, and affluence.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.