Sterling, Virginia Logo Design

Each and every new Sterling company knows they need a logo, however few new business owners entirely recognize the key role their logo can play in their financial success, or exactly why one logo performs far better than another. A logo design has a critical and long-term influence on the growth of a company, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Sterling, Virginia companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Sterling, Virginia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older section of the town and wanted to cast an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished each of the jobs by means of creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide as well as germs created for Sterling, Virginia clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and even more memorable.

logo design with a leaping environment-friendly frog created for a household fun facility in Sterling, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - created for Sterling, Virginia traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the pictures they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sterling logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Sterling logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get honest judgements on the merit of a design concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo comprehend how crucial a logo design is for their business so they are way more invested in the final result. Every logo job possesses it’s share of hurdles, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Sterling, Virginia book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most vital part of a published book since it is in most cases the primary thing a person views in the book shop. Regarding a publishing company, it’s the best opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was certainly a victory.

 Sterling logo design used for advertising and marketing and also a tag layout for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be antique cases. For this custom logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Sterling, Virginia, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects due to the fact that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a sense of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious course of crafting merely a stylized orchid but alternatively designed a logo design which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to transmit to their clients.

Arabian equine logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Coffee shop logo design a small dining establishment, design includes a modified manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a modified manuscript font style which floats above a team of ornate lines and dots.

Logo design for a software programmer the layout features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the meaning supporting a logo design is just as important as how it brands the company it represents.

Advance logo style created for a Sterling, Virginia interior developer, design feature a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sterling, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sterling, Virginia logo design project was performed for a management guide that aids business professionals to become more effective at managing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned goods to other sports enthusiasts. I created their Sterling business logo dsign along with an illustration which garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Sterling, Virginia area farm it was in reality devised for a commodities broker, and this particular creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a image that projects self-confidence, financial success, and opulence.

 Sterling Logo design for a nonprofit, Transforming Point Solutions - the logo design function for externally facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I struck a bullseye with the first shot.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.