Suffolk, Virginia Logo Design

Virtually every new Suffolk venture realizes that they are in need of a logo, yet few entrepreneurs thoroughly realize the essential role their logo can take in their success, or precisely why one business logo performs more effectively than another. A logo has an immediate and long-term impact on the growth of a company, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Suffolk, Virginia businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Suffolk, Virginia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an old part of the community and wanted to project a retro feel without appearing as boring or low energy. I fulfilled each of the tasks via developing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria created for Suffolk, Virginia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, especially the field of healthcare which deals with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a family enjoyable center in Suffolk, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, and a tree - made for Suffolk, Virginia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but rather project emotional journeys through the images they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Suffolk logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Suffolk logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased opinions on the value of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their business logo understand how crucial a logo design is for their business so they are way more vested in the outcome. Every logo design project possesses it’s share of difficulties, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Suffolk, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most vital part of a printed book due to the fact that it is ordinarily the initial thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of flight and it was surely a victory.

 Suffolk logo layout utilized for marketing and also a label style for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be older cases. For this logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Suffolk, Virginia, layout consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected an atmosphere of relaxation and class for their new hair salon. I came up with a concept that didn’t go the obvious direction of making simply a stylized orchid but rather designed a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian equine logo style produced for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design styled to symbolize the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and very high tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Cafe logo design a small dining establishment, style includes a customized script font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a modified manuscript font which floats above a group of ornate lines as well as dots.

Logo style for a software application developer the layout functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the substance supporting a logo is equally as important as how it brands the business it stands for.

Develop logo style produced for a Suffolk, Virginia indoor designer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Suffolk, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Suffolk, Virginia logo design assignment was performed for a management advisor that assists business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their previously owned goods to other sports enthusiasts. I tailored their Suffolk business logo dsign utilizing a graphic that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Suffolk, Virginia regional farm it was in reality created for a commodities broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projected self-confidence, success, and opulence.

 Suffolk Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Fortunately, in this case, I struck a bullseye with the 1st try.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.