Tysons Corner Logo Design

Virtually every new Tysons Corner company knows they need a logo, however few new business owners thoroughly recognize the vital role their company logo will take in their becoming successful, or precisely why one logo design performs more effectively than another. A logo has a critical and lasting influence on the prosperity of a company, select the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Tysons Corner companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Tysons Corner coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an older part of the area and really wanted to cast a nostalgic atmosphere without appearing as monotonous or low energy. I achieved the two jobs by creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria designed for Tysons Corner clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more meaningful.

logo style with a leaping eco-friendly frog created for a family members enjoyable center in Tysons Corner.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - designed for Tysons Corner traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but rather convey emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tysons Corner logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Tysons Corner logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the merit of a design. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo recognize how important a logo design is for their organization so they are way more invested in the result. Every logo design job possesses it’s allotment of obstacles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Tysons Corner book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most vital part of a printed book because it is often the first thing a person views in the book store. Concerning a publishing company, it’s the best opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was undoubtedly a victory.

 Tysons Corner logo design used for advertising and marketing and a tag style for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this brand design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Tysons Corner, layout include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo layout created for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a feeling of relaxation and elegance for their new hair studio. I created a concept that did not go the obvious route of creating just a stylized orchid but rather created a company logo which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the perception that they wanted to transmit to their patrons.

Arabian equine logo layout produced for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype concept customized to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head form and very high tail posture, the Arabian is one of the most easily identifiable horse types in the entire world.

Las Cafe logo style a little dining establishment, layout contains a modified manuscript font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design includes a modified manuscript typeface which hovers above a team of ornate lines as well as dots.

Logo style for a software program developer the design functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the substance behind a logo is just as important as how it serves the organization it stands for.

Develop logo layout developed for a Tysons Corner interior designer, style feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tysons Corner interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have actually been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tysons Corner logo design job was completed for a management consultant that aids business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned goods to other sports enthusiasts. I tailored their Tysons Corner business logo dsign along with a graphic that pulls in the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Tysons Corner area farm it was in reality developed for a products broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected self-assurance, financial success, and luxury.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.