Virginia Beach Logo Design

Every new Virginia Beach business knows they require a logo, however few new business owners fully realize the pivotal role their business logo will perform in their success, or exactly why one logo design functions better than another. A company logo has a critical and sustaining influence on the financial success of a business, select the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Virginia Beach businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike produced for a Virginia Beach coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an older part of the town and wished to cast a retro vibe without appearing as monotonous or low energy. I fulfilled the two tasks by means of designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscopic lense slide as well as bacteria developed for Virginia Beach clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog developed for a family fun center in Virginia Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - designed for Virginia Beach travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead convey emotional journeys through the photos they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Virginia Beach logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Virginia Beach logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get honest assessments on the value of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their business logo realize how important a logo design is for their company so they are much more invested in the end result. Every logo design project has it’s portion of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Virginia Beach publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most important part of a printed book considering that it is in most cases the very first thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will likely ever have to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was surely a victory.

 Virginia Beach logo layout made use of for marketing as well as a tag layout for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this brand design I strove to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Virginia Beach, design include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a feeling of simplicity and elegance for their new hair studio. I created a concept which did not go the obvious route of designing just a stylized orchid but alternatively created a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is generally the incorrect path and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they wanted to transmit to their customers.

Arabian horse logo style produced for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype design styled to manifest the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout includes a customized script typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style consists of a modified script font style which hovers over a team of luxuriant lines and also dots.

Logo style for a software program developer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it brands the enterprise it stands for.

Evolve logo design created for a Virginia Beach indoor developer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Virginia Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Virginia Beach logo design project was carried out for a management consultant that enables business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their previously owned goods to other sports enthusiasts. I designed their Virginia Beach logo design dsign using an illustration which garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Virginia Beach area farm it was really created for a products broker, and this particular brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected esteem, financial success, and luxury.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.