Winchester Logo Design

Each and every new Winchester venture realizes that they are in need of a logo, however few entrepreneurs fully comprehend the vital role their organization logo will perform in their success, or the reason that one business logo functions better than another. A company logo has a critical and lasting effect on the success of a company, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Winchester companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike developed for a Winchester coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older part of the area and wished to visualize a vintage atmosphere without appearing as uninteresting or low energy. I accomplished both jobs by developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria created for Winchester medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, mainly the branch of medicine that works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog designed for a family fun center in Winchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - developed for Winchester traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but rather project emotional experiences through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Winchester logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Winchester logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective assessments on the merit of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their business logo realize how important a logo design is for their company so they are way more invested in the outcome. Every logo design job possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Winchester book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a printed book due to the fact that it is usually the initial thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was surely a success.

 Winchester logo design utilized for marketing as well as a label style for Vintage Case includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be older cases. For this brand design I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Winchester, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be understood.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a sense of tranquility and connection for their new hair salon. I came up with a concept which did not go the obvious path of creating just a stylized orchid but rather designed a business logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they really wanted to forecast to their patrons.

Arabian equine logo style produced for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design styled to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a small restaurant, design contains a customized script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style contains a customized script typeface which hovers above a group of ornate lines and dots.

Logo style for a software program programmer the style functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism supporting a company logo is equally as important as how it brands the business it stands for.

Progress logo design produced for a Winchester interior developer, style feature a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Winchester logo design assignment was completed for a management guide that helps business leaders to become more efficient at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their pre-owned items to other sports enthusiasts. I designed their Winchester logo dsign with a graphic that garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually produced for an Winchester area farm it was in reality created for a products broker, and this particular brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected esteem, financial success, and wealth.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to design a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.