Washington Logo Design

Virtually every new Washington company knows they are in need of a logo, but few new business owners entirely comprehend the essential role their logo can perform in their success, or precisely why one business logo functions more effectively than another. A logo design has an instant and long-term effect on the success of a business, select the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Washington businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and cafe were actually opening in an old part of town and hoped to cast a nostalgic vibe without coming across as stodgy or low energy. I accomplished the two tasks by creating a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as bacteria designed for Washington clinical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, mainly the field of medicine which works with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog created for a household enjoyable center in Washington.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - created for Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the images they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Washington logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Washington logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design Project

The majority of logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the merit of a design concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo recognize how vital a logo design is for their organization so they are much more invested in the final result. Every logo design job has it’s share of obstacles, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Washington book publisher

Red Panda Publishers | Logo Design Project

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a published book since it is in most cases the first thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that purchase actual books. This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design Project

Airlines arrive and depart however it looks like that in many cases one of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was surely a winner.

 Washington logo style made use of for marketing and also a label design for Vintage Instance includes an old font style design.

Vintage Case | Logo Design Project

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Washington, style include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design Project

Dental care logo designs can easily be one of the most difficult logo design projects considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry. I actually enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on. Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally logo design developed for a family members nonprofit, the logo features 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey. The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.
Logo style created for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a sense of serenity and class for their new hair salon. I created a design which didn’t go the obvious course of crafting simply a stylized orchid but rather delivered a business logo which implied a flower in the formation of a swirl blended into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they really wanted to project to their clients.
Arabian horse logo layout developed for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design Project

ImageCo created a one-of-a-kind custom logo concept styled to epitomize the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the world.
Las Cafe logo style a tiny dining establishment, layout contains a changed script font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design Project

Las Coffee shop logo layout a small dining establishment, design includes a changed script typeface which hovers over a group of elaborate lines as well as dots.

Logo design for a software designer the style functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the meaning supporting a company logo is equally as important as how it brands the business it represents.

Evolve logo style produced for a Washington interior developer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have actually been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Washington logo design job was completed for a leadership consultant that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned goods to other sports enthusiasts.

I designed their Washington business logo design with a graphic that grabs the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem concept wasn’t actually produced for an Washington area farm it was in reality created for a commodities broker, and this creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce an identity that projected trust, success, and wealth.

 Washington Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally encountering arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this case, I hit a bullseye with the first shot.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.