Washington Logo Design

Each and every new Washington business person understands that they need a logo, but few new business owners entirely comprehend the vital role their logo will perform in their becoming successful, or why one business logo functions better than another. A business logo has an instant and long-term effect on the viability of a business, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a business.

The logos presented in the ImageCo portfolio help Washington  companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be lasting and will feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle created for a Washington, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an old section of the area and really wanted to project a retro feel without appearing as stodgy or low energy. I accomplished the two tasks via creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs designed for Washington, Washington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, mainly the branch of healthcare which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog developed for a family fun center in Washington, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Washington, Washington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys by means of the photos they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Washington logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Washington logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial assessments on the benefit of a design. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo design realize how vital a logo is for their company so they are way more invested in the outcome. Every logo project possesses it’s allotment of difficulties, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Washington, Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most necessary part of a printed book since it is in most cases the initial thing a person sees in the book store. Regarding a publisher, it’s the most ideal opportunity they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a winner.

 Washington logo style utilized for advertising and marketing and a label layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Washington, Washington, design consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a feeling of peace and connection for their new hair salon. I created a design which didn’t go the obvious route of creating merely a stylized orchid but rather designed a logo design which suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they wanted to forecast to their clients.

Arabian horse logo layout developed for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept customized to epitomize the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Cafe logo layout a small dining establishment, layout contains a changed manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a customized manuscript font style which hovers over a group of ornate lines and also dots.

Logo layout for a software developer the layout attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the substance behind a company logo is just as important as how it brands the company it represents.

Progress logo style developed for a Washington, Washington indoor designer, layout attribute a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Washington, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Washington, Washington logo design project was done for a management advisor that helps business professionals to become more efficient at managing people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used equipment to other sports enthusiasts. I created their Washington business logo dsign using an illustration that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Washington, Washington area farm it was in reality devised for a products broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects confidence, financial success, and affluence.

 Washington Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for ostensibly facing arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to create a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.