Aberdeen, Washington Logo Design

Nearly every new Aberdeen company knows they are in need of a logo, but few new business owners entirely understand the key role their company logo will take in their success, or precisely why one business logo functions more effectively than another. A logo has a critical and long term influence on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Aberdeen, Washington businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Aberdeen, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older section of the town and wished to cast a vintage vibe without coming across as stodgy or low energy. I fulfilled each of the jobs by means of creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Aberdeen, Washington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, especially the field of medicine which works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo layout with a leaping environment-friendly frog made for a family enjoyable center in Aberdeen, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - made for Aberdeen, Washington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather convey emotional journeys by means of the pictures they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Aberdeen logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Aberdeen logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get neutral judgements on the merit of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their business logo comprehend how essential a logo design is for their organization so they are much more invested in the outcome. Every logo design project has it’s allotment of difficulties, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Aberdeen, Washington book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most critical part of a printed book given that it is ordinarily the primary thing a person views in the book shop. Concerning a publisher, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to confering a sense of airline flight and it was undoubtedly a victory.

 Aberdeen logo layout utilized for marketing and also a tag layout for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Aberdeen, Washington, layout include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of contentment and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of creating simply a stylized orchid but alternatively designed a logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they wanted to transmit to their clients.

Arabian horse logo design produced for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design tailored to epitomize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the whole world.

Las Coffee shop logo design a small dining establishment, layout consists of a customized manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a customized script font style which floats over a group of elaborate lines as well as dots.

Logo layout for a software program developer the design attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the substance supporting a logo is just as important as how it brands the organization it stands for.

Evolve logo layout created for a Aberdeen, Washington indoor developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Aberdeen, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Aberdeen, Washington logo design assignment was completed for a leadership advisor that enables business leaders to become more successful at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned goods to other sports enthusiasts. I tailored their Aberdeen business logo dsign using an image that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Aberdeen, Washington regional farm it was really devised for an investments broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a brand mark that projects trust, success, and wealth.

 Aberdeen Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly dealing with arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I nailed a bullseye with the very first shot.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to create a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.