Adams Morgan Logo Design

Nearly every new Adams Morgan business realizes that they need a logo, but few new business owners entirely grasp the vital role their company logo will play in their success, or precisely why one logo design performs more effectively than another. A business logo has a critical and sustaining impact on the success of a business, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Adams Morgan businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike created for a Adams Morgan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older section of the area and wished to project a vintage vibe without coming across as monotonous or low energy. I accomplished the two tasks by means of designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Adams Morgan medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of healthcare that works with the clinical assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and more meaningful.

logo design with a jumping green frog created for a household enjoyable center in Adams Morgan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - created for Adams Morgan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Adams Morgan logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Adams Morgan logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased point of views on the merit of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how crucial a logo design is for their business so they are way more invested in the result. Every logo project has it’s portion of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Adams Morgan publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most essential part of a printed book because it is ordinarily the primary thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was surely a winner.

 Adams Morgan logo design made use of for advertising and marketing and a tag layout for Vintage Instance features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this custom logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Adams Morgan, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo design created for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated an atmosphere of simplicity and class for their new hair salon. I created a design which did not go the obvious direction of crafting simply a stylized orchid but alternatively crafted a logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they wanted to project to their patrons.

Arabian horse logo design produced for an equine ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design styled to exemplify the unique physical traits of the Arabian kind of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse breeds in the entire world.

Las Coffee shop logo style a tiny restaurant, layout consists of a changed manuscript font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout includes a customized manuscript font which hovers over a team of elaborate lines as well as dots.

Logo layout for a software application developer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it brands the business it represents.

Advance logo layout created for a Adams Morgan indoor developer, style attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Adams Morgan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Adams Morgan logo design project was performed for a leadership expert that enables business leaders to become more effective at supervising people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand products to other sports enthusiasts. I created their Adams Morgan logo dsign along with a graphic which garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Adams Morgan regional farm it was really developed for a products broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a image that projected confidence, effectiveness, and luxury.
Logo made for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.