Arlington, Washington Logo Design

Each and every new Arlington business realizes that they are in need of a logo, however few new business owners thoroughly grasp the key role their logo design will make in their becoming successful, or precisely why one logo performs far better than another. A business logo has a critical and long-term effect on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Arlington, Washington companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Arlington, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older section of the city and hoped to project a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled each of the jobs by developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscope slide as well as germs developed for Arlington, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and consequences of diseases, mainly the field of medicine which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and even more unforgettable.

logo layout with a jumping green frog developed for a household enjoyable center in Arlington, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - created for Arlington, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but instead convey emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Arlington logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Arlington logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get neutral assessments on the merit of a concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design understand how crucial a logo is for their organization so they are way more vested in the end result. Every logo design project possesses it’s allotment of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Arlington, Washington book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most essential part of a published book due to the fact that it is in most cases the very first thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was definitely a winner.

 Arlington logo design utilized for advertising and marketing and a tag layout for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Arlington, Washington, style consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs because it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo layout produced for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a spirit of tranquility and elegance for their new hair salon. I came up with a design that did not go the obvious path of designing simply a stylized orchid but alternatively designed a logo which suggested a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they really wanted to transmit to their clients.

Arabian horse logo design produced for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept customized to display the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the very most quite easily identifiable equine lineages in the world.

Las Coffee shop logo layout a small restaurant, design consists of a changed script typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a modified script font style which hovers over a group of ornate lines as well as dots.

Logo layout for a software program programmer the layout features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a logo design is equally as important as how it brands the company it stands for.

Develop logo style created for a Arlington, Washington interior developer, layout function a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arlington, Washington logo design project was done for a leadership consultant that enables business leaders to become more effective at supervising people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned goods to other sports enthusiasts. I designed their Arlington logo design dsign using an illustration which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Arlington, Washington regional farm it was really designed for a commodities broker, and this business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projects esteem, success, and affluence.

 Arlington Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for externally encountering arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular case, I hit a bullseye with the 1st shot.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.