Acute Care 360 ImageCo, Arlington, Washington, WA,

ImageCo, Arlington, Washington, WA,

Evolv Design logo designed by ImageCo, Arlington, Washington, WA,

Red Panda Publishers logo designed by ImageCo, Arlington, Washington, WA,

Arlington, Washington, WA,

ImageCo, Arlington, Washington, WA,
ImageCo, Arlington, Washington, WA,

Mid Valley Pathology logo designed by ImageCo, Arlington, Washington, WA,

FSA OK logo designed by ImageCo, Arlington, Washington, WA,

Emerald Heights logo designed by ImageCo, Arlington, Washington, WA,

Club Sapphire logo designed by ImageCo, Arlington, Washington, WA,

Downtown Dogs logo designed by ImageCo, Arlington, Washington, WA,

School board logo designed by ImageCo, Arlington, Washington, WA,

Ferry Street Coffee Company logo designed by ImageCo, Arlington, Washington, WA,

Stoney Forensic logo designed by ImageCo, Arlington, Washington, WA,

Smart kernels logo designed by ImageCo, Arlington, Washington, WA,

POINTERS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to keep in mind that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design firm can only be determined from the quality of their design work, if the work in their portfolio does not contain real world examples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to mirror your unique vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Arlington LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners establish unforgettable brand identities. We’ve undertaken brand identity design work for builders, colleges, diamond miners, wedding singers, restaurants, retail stores, and just about every other kind of business you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electric sign. As a result of our sign first method our logo designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first method guarantees that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently recognizable, understood, and remembered irrespective of size or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design agencies that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to do, we do ourselves. No matter the type of project we accept, business logo, web site, trade show booth, or retail sign, we do not, and never will farm-out our client’s work to contractors based outside the USA. Whenever you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your project and determines the conditions of how you and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Arlington entrepreneur realizes that they probably need a logo, however few start-ups entirely understand the crucial role their company logo can play in their financial success, or why one logo works far better than another. A company logo has a critical and lasting effect on the financial success of a company, pick the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Arlington companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from label to posters a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo design must be ageless and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark as well as the process of noting something to make sure that it could be identified, its genesis comes from the brand burned onto livestock. Today a brand indicates basically anything with an intention, regardless if it be profit or politics, a brand is an innate aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s goal is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone mentions the brand names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those products. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the history of the majority of branding firms you’ll find that they are quite often rebranded marketing and advertising companies. When a person claims they are in advertising lots of people will likely have a preconceived notion about what they do. However when someone says “I’m in branding”… it just seems more attractive, probably it’s because lots of people do not understand what it implies to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or company that influence view points. This largely consists of the name, the logo design, the packaging, the different colors utilized however can also include audio, illumination, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design which helps shape the image of a firm, a product or a business organization. Brand identity designers create logo designs, signage designs, packaging, and collateral products such as cards, stationery, and brochures. Some identity designers also build websites and software interfaces. The important duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of influencing actions, end results and also understandings.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Arlington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old part of the area and hoped to cast a vintage tone without appearing as boring or low energy. I fulfilled both tasks by developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide and also germs made for Arlington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog created for a family fun facility in Arlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - developed for Arlington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Arlington logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Arlington logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how essential a logo is for their organization so they are way more vested in the outcome. Every logo job has it’s allotment of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Arlington book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most crucial part of a published book considering that it is in most cases the very first thing a person sees in the book shop. With regard to a publishing company, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was undoubtedly a victory.

 Arlington logo style utilized for advertising and also a tag design for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Arlington, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo style created for a Arlington hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a sense of peace and elegance for their new hair studio. I came up with a design which did not go the obvious route of crafting merely a stylized orchid but alternatively created a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they really wanted to transmit to their clients.

Arabian horse logo layout produced for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand concept fashioned to embody the unique physical traits of the Arabian breed of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Cafe, A Arlington restaurant logo design a tiny restaurant, design includes a changed script font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style contains a customized script font style which hovers above a group of ornate lines and dots.

Logo layout for a software developer the style functions and also famous Arlington aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the business it represents.

Advance logo style created for a Arlingtoninterior designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Arlington, the characters for letter V and A in middle of words progressed have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arlington logo design assignment was done for a leadership consultant that aids business professionals to become more efficient at managing people, expectations, and productivity.

A Arlington business logo design including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned equipment to other sports enthusiasts.

I tailored their Arlington logo design utilizing an illustration that seizes the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Arlington company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Arlington area farm it was in reality created for a commodities broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects esteem, success, and affluence.

 Arlington Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the very first try.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular Arlington sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Electrical sign design for Arlington restaurnat designed by Arlington Sign Business
Arlington logo design and brand identity design for Arlington businesses
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,

Logo designed by ImageCo, Arlington, Washington, WA,

Logo designed by ImageCo, Arlington, Washington, WA,

Logo designed by ImageCo, Arlington, Washington, WA,

Logo designed by ImageCo, Arlington, Washington, WA,

Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,
Logo designed by ImageCo, Arlington, Washington, WA,