Acute Care 360 ImageCo, Auburn, Washington, WA,

ImageCo, Auburn, Washington, WA,

Evolv Design logo designed by ImageCo, Auburn, Washington, WA,

Red Panda Publishers logo designed by ImageCo, Auburn, Washington, WA,

Auburn, Washington, WA,

ImageCo, Auburn, Washington, WA,
ImageCo, Auburn, Washington, WA,

Mid Valley Pathology logo designed by ImageCo, Auburn, Washington, WA,

FSA OK logo designed by ImageCo, Auburn, Washington, WA,

Emerald Heights logo designed by ImageCo, Auburn, Washington, WA,

Club Sapphire logo designed by ImageCo, Auburn, Washington, WA,

Downtown Dogs logo designed by ImageCo, Auburn, Washington, WA,

School board logo designed by ImageCo, Auburn, Washington, WA,

Ferry Street Coffee Company logo designed by ImageCo, Auburn, Washington, WA,

Stoney Forensic logo designed by ImageCo, Auburn, Washington, WA,

Smart kernels logo designed by ImageCo, Auburn, Washington, WA,

STRATEGIES FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to bear in mind that they simply cannot refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio does not contain real world samples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to echo your personal vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they will get paid.

Auburn LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop memorable brand identities. We have undertaken branding work for farmers, schools, diamond miners, wedding singers, coffee roasters, retailers, and just about every other kind of business concern you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be used as an electrical sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first technique insures that our logos are equally effective whether they are used in television commercials or website headers, they are consistently identifiable, comprehended, and always remembered irrespective of size or application.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you might possibly have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do in-house. No matter the kind of design project we undertake, logo, website design, trade show exhibition, or electric sign, we do not, and never will farm out our client’s work to companies based outside the United States. When you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and determines the conditions of how you and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Every new Auburn business knows they probably need a logo, yet few start-ups thoroughly comprehend the pivotal role their business logo will perform in their success, or the reason that one logo design performs better than another. A logo has an instant and long term influence on the viability of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Auburn businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not need consideration, they can be grasped in just a glance.
  2. Scalability: from label to billboards a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a business logo must be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb and also a noun, it’s an identifying mark as well as the process of denoting something so that it could be distinguished, its origin comes from the mark burned onto livestock. Today a brand represents pretty much anything with an intention, regardless of whether it be profit or government agencies, a brand is an inherent aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to produce an image that the target market can relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody mentions the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the history of the majority of branding companies you’ll discover that they are quite often re-branded marketing and advertising companies. When a person says they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design that helps shape the perception of a business, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, as well as pamphlets. Some visual designers also develop websites as well as software interfaces. The essential function of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting activities, outcomes and perceptions.

select signs/logos

Retro logo design of a bike produced for a Auburn coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older section of the town and wanted to visualize a vintage tone without coming across as stodgy or low energy. I accomplished both of these jobs by means of creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscope slide and bacteria developed for Auburn clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, mainly the field of healthcare that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and much more meaningful.

logo style with a leaping environment-friendly frog made for a family fun facility in Auburn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for Auburn traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Auburn logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Auburn logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral judgements on the benefit of a concept. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their business logo comprehend how crucial a logo design is for their company so they are much more vested in the end result. Every logo project possesses it’s portion of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Auburn book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most essential part of a printed book given that it is in most cases the primary thing a person sees in the book shop. For a publishing company, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was certainly a victory.

 Auburn logo design used for advertising and marketing and also a tag style for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Auburn, design include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a Auburn hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related an atmosphere of simplicity and connection for their new hair studio. I came up with a concept that did not go the obvious course of making just a stylized orchid but rather created a business logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo style created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype design tailored to display the unique physical traits of the Arabian type of horses. By having an unique head form and higher tail posture, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Cafe, A Auburn restaurant logo layout a little dining establishment, style includes a changed manuscript font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design contains a changed manuscript typeface which floats over a group of ornate lines and dots.

Logo layout for a software application programmer the design attributes as well as iconic Auburn aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the organization it represents.

Evolve logo design created for a Auburnindoor developer, layout attribute a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Auburn, the personalities for letter V as well as A in center of the word progressed have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Auburn logo design assignment was done for a leadership coach that helps business professionals to develop into more effective at overseeing people, expectations, and productivity.

A Auburn business logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to market their pre-owned products to other sports enthusiasts.

I designed their Auburn logo design design utilizing a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Auburn company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Auburn regional farm it was really devised for a commodities broker, and this particular logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate an identity that projected esteem, success, and affluence.

 Auburn Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for externally dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first shot.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned Auburn sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Electrical sign design for Auburn restaurnat designed by Auburn Sign Company
Auburn logo design and brand identity design for Auburn companies
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,

Logo designed by ImageCo, Auburn, Washington, WA,

Logo designed by ImageCo, Auburn, Washington, WA,

Logo designed by ImageCo, Auburn, Washington, WA,

Logo designed by ImageCo, Auburn, Washington, WA,

Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,
Logo designed by ImageCo, Auburn, Washington, WA,