Auburn Logo Design

Every new Auburn venture realizes that they need a logo, however few new business owners entirely are aware of the key role their company logo can play in their success, or why one business logo works more effectively than another. A logo design has an instant and long-term effect on the financial success of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Auburn businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle developed for a Auburn coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the town and hoped to project a retro vibe without coming across as stodgy or low energy. I achieved both tasks by developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria made for Auburn medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the branch of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog made for a family fun center in Auburn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and a tree - designed for Auburn travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead project emotional journeys by means of the pictures they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Auburn logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Auburn logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design understand how crucial a logo design is for their company so they are much more vested in the end result. Every logo job has it’s portion of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Auburn publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most essential part of a published book since it is usually the primary thing a person views in the book shop. Regarding a publisher, it’s the opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was surely a winner.

 Auburn logo design utilized for advertising as well as a tag style for Vintage Instance includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this custom logo design I strove to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Auburn, design consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo jobs because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo design developed for a hair style studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated a feeling of simplicity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious route of making just a stylized orchid but alternatively crafted a business logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to transmit to their clients.

Arabian equine logo design produced for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design styled to epitomize the unique physical traits of the Arabian pedigree of horses. By having a different head form and very high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, style includes a changed manuscript font style which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design consists of a modified manuscript font style which floats over a team of ornate lines as well as dots.

Logo layout for a software program programmer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it serves the company it stands for.

Advance logo layout produced for a Auburn interior developer, style feature a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Auburn logo design assignment was performed for a management guide that aids business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned items to other sports enthusiasts. I tailored their Auburn logo design dsign with a graphic which grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Auburn regional farm it was in reality devised for a products broker, and this particular trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected esteem, effectiveness, and luxury.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.