Auburn, Washington Logo Design

Every new Auburn business understands that they are in need of a logo, yet few new business owners entirely recognize the key role their business logo can play in their becoming successful, or precisely why one logo design functions more effectively than another. A logo has a critical and long-term effect on the growth of a company, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Auburn, Washington businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Auburn, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old section of the city and really wanted to project an old-fashioned feel without coming across as monotonous or low energy. I accomplished both of these tasks by means of designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs designed for Auburn, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, mainly the branch of medicine which deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and much more memorable.

logo style with a jumping eco-friendly frog developed for a family members fun center in Auburn, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - made for Auburn, Washington traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Auburn logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Auburn logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get impartial judgements on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how crucial a logo is for their business so they are much more vested in the result. Every logo design project has it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Auburn, Washington book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most critical part of a printed book since it is ordinarily the initial thing a person views in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was surely a victory.

 Auburn logo design utilized for advertising and marketing and also a label style for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be vintage cases. For this brand concept I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Auburn, Washington, design include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects because it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a spirit of tranquility and connection for their new hair studio. I came up with a design that didn’t go the obvious course of designing merely a stylized orchid but instead created a logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to transmit to their clients.

Arabian equine logo design developed for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept tailored to embody the unique physical traits of the Arabian type of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Coffee shop logo style a small dining establishment, layout consists of a customized script typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout contains a changed script font which hovers over a team of ornate lines and dots.

Logo layout for a software application developer the layout functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the company it stands for.

Develop logo layout created for a Auburn, Washington indoor designer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Auburn, Washington logo design job was undertaken for a management expert that enables business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned goods to other sports enthusiasts. I tailored their Auburn logo dsign along with an illustration that pulls in the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Auburn, Washington regional farm it was actually created for an investments broker, and this particular brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projected self-assurance, success, and wealth.

 Auburn Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for ostensibly facing arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st shot.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.