Auburn, Washington Logo Design

Every new Auburn business professional knows they require a logo, yet few entrepreneurs entirely comprehend the vital role their organization’s logo can play in their financial success, or the reason that one logo design performs far better than another. A logo design has an instant and sustaining impact on the growth of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help Auburn, Washington businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to movie screens a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be lasting and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle created for a Auburn, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older section of the area and wished to impart a retro feel without appearing as uninteresting or low energy. I accomplished both jobs by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as germs made for Auburn, Washington medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more memorable.

logo layout with a leaping green frog made for a family members fun facility in Auburn, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Auburn, Washington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Auburn logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Auburn logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get objective viewpoints on the merit of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo design understand how vital a logo design is for their business so they are much more vested in the result. Every logo project has it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Auburn, Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most necessary part of a printed book given that it is often the primary thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences 1 of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was certainly a winner.

 Auburn logo design made use of for advertising and marketing and a tag design for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this brand concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Auburn, Washington, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo layout created for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that communicated an atmosphere of peace and class for their new hair studio. I created a design which did not go the obvious course of making merely a stylized orchid but rather created a company logo which implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is generally the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to transmit to their clients.

Arabian steed logo design produced for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Coffee shop logo style a little dining establishment, style consists of a customized manuscript font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a changed script font which hovers above a team of luxuriant lines and dots.

Logo layout for a software program developer the layout attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it serves the business it represents.

Develop logo style created for a Auburn, Washington indoor developer, style feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Auburn, Washington logo design assignment was done for a management guide that assists business leaders to become more effective at managing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell their used items to other sports enthusiasts. I created their Auburn logo design dsign using an illustration which captures the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Auburn, Washington area farm it was actually created for a commodities broker, and this particular trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects assurance, effectiveness, and affluence.

 Auburn Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the 1st try.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.