Bellevue, Washington Logo Design

Each and every new Bellevue company knows they need a logo, yet few entrepreneurs entirely grasp the key role their logo will perform in their becoming successful, or exactly why one logo design functions more effectively than another. A logo design has a critical and lasting influence on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Bellevue, Washington businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from labels to movie screens a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be lasting and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike developed for a Bellevue, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older part the city and hoped to project an old-fashioned feel without appearing as stodgy or low energy. I fulfilled each of the tasks by means of creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also germs designed for Bellevue, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the field of medicine that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more memorable.

logo layout with a jumping environment-friendly frog designed for a family enjoyable facility in Bellevue, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Bellevue, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but instead project emotional journeys through the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Bellevue logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Bellevue logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral opinions on the value of a design concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo understand how important a logo is for their business so they are way more invested in the end result. Every logo job has it’s portion of hurdles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Bellevue, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most important part of a published book due to the fact that it is in most cases the first thing a person views in the book shop. For a publishing company, it’s the best opportunity that they will ever get to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was surely a victory.

 Bellevue logo design made use of for advertising and marketing and a tag style for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this business logo concept I sought to come up with a logo that offered a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Bellevue, Washington, style include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related an atmosphere of calmness and class for their new hair studio. I created a design that did not go the obvious route of making simply a stylized orchid but instead delivered a logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they wanted to project to their customers.

Arabian horse logo design produced for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a tiny restaurant, design includes a customized manuscript font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a customized manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software programmer the style functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the substance behind a logo design is equally as important as how it serves the company it stands for.

Develop logo style developed for a Bellevue, Washington interior designer, style attribute a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bellevue, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bellevue, Washington logo design job was performed for a management guide that enables business leaders to become more successful at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their secondhand items to other sports enthusiasts. I designed their Bellevue logo dsign with a graphic that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Bellevue, Washington regional farm it was really created for an investments broker, and this brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected self-assurance, effectiveness, and prosperity.

 Bellevue Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for outwardly encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st shot.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.