Centralia, Washington Logo Design

Nearly every new Centralia business person knows they need a logo, however few new business owners entirely understand the key role their organization’s logo can take in their success, or exactly why one logo design functions far better than another. A company logo has an instant and long term effect on the financial success of a business, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Centralia, Washington companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glance.
  2. Scalability: from labels to movie screens a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be enduring and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bicycle developed for a Centralia, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old part of the area and wanted to visualize a nostalgic tone without appearing as monotonous or low energy. I fulfilled each of the tasks via designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria made for Centralia, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, especially the field of medicine which deals with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog developed for a household fun center in Centralia, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - developed for Centralia, Washington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but rather project emotional experiences by means of the images they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Centralia logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Centralia logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family as well as with individuals that they don’t even know so as to get impartial assessments on the benefit of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo understand how vital a logo is for their business so they are much more vested in the end result. Every logo design project has it’s share of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Centralia, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most vital part of a printed book given that it is often the first thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will ever have to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was definitely a winner.

 Centralia logo design utilized for advertising and marketing and also a label style for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be antique cases. For this brand concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Centralia, Washington, layout include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected an atmosphere of peace and connection for their new hair salon. I came up with a concept which did not go the obvious course of crafting simply a stylized orchid but alternatively designed a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to transmit to their customers.

Arabian horse logo style created for a steed cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept styled to epitomize the unique physical traits of the Arabian breed of equines. With a different head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Coffee shop logo style a tiny dining establishment, design includes a changed manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style includes a changed manuscript font style which floats above a group of ornate lines as well as dots.

Logo layout for a software application programmer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the business it represents.

Advance logo layout created for a Centralia, Washington interior developer, style feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Centralia, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Centralia, Washington logo design project was completed for a leadership advisor that helps business professionals to develop into more efficient at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned items to other sports enthusiasts. I tailored their Centralia logo design dsign using a graphic that seizes the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Centralia, Washington area farm it was actually designed for a commodities broker, and this business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projects esteem, financial success, and prosperity.

 Centralia Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for externally dealing with arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the very first go.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.