Covington, Washington Logo Design

Every new Covington business professional understands that they are in need of a logo, yet few entrepreneurs thoroughly understand the vital role their company logo can perform in their becoming successful, or precisely why one logo design works better than another. A logo design has a critical and long term impact on the financial success of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Covington, Washington companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be timeless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bicycle produced for a Covington, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of the town and wanted to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished each of the tasks through designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an ageless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Covington, Washington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the field of healthcare that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog made for a household fun center in Covington, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Covington, Washington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Covington logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Covington logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced assessments on the benefit of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to create their business logo understand how vital a logo is for their business so they are way more invested in the end result. Every logo job possesses it’s allotment of difficulties, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Covington, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most necessary part of a printed book due to the fact that it is usually the first thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases one of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was certainly a success.

 Covington logo design utilized for advertising and marketing as well as a tag layout for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be much older cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Covington, Washington, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects because it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo design produced for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a spirit of peace and class for their new hair salon. I came up with a concept that didn’t go the obvious path of creating simply a stylized orchid but instead crafted a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian steed logo design created for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design tailored to illustrate the unique physical traits of the Arabian breed of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly easily identifiable equine types in the entire world.

Las Coffee shop logo layout a small dining establishment, layout includes a modified manuscript font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a customized script typeface which hovers over a group of luxuriant lines and also dots.

Logo design for a software developer the design attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the organization it stands for.

Progress logo style produced for a Covington, Washington interior developer, design attribute a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Covington, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Covington, Washington logo design job was undertaken for a leadership coach that assists business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand equipment to other sports enthusiasts. I designed their Covington logo design dsign with a graphic that captures the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Covington, Washington regional farm it was really designed for a commodities broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects self-assurance, success, and affluence.

 Covington Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for outwardly facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.