Des-Moines, Washington Logo Design

Virtually every new Des-Moines venture understands that they are in need of a logo, however few entrepreneurs entirely realize the pivotal role their logo can perform in their becoming successful, or why one logo design performs far better than another. A logo design has a critical and lasting effect on the financial success of a company, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Des-Moines, Washington businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Des-Moines, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older section of the area and wished to project a vintage tone without coming across as uninteresting or low energy. I accomplished both jobs by means of designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria created for Des-Moines, Washington medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog made for a household enjoyable center in Des-Moines, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Des-Moines, Washington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but instead project emotional experiences through the images they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Des-Moines logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Des-Moines logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get impartial opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design understand how essential a logo design is for their company so they are much more invested in the outcome. Every logo job possesses it’s share of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Des-Moines, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a printed book due to the fact that it is ordinarily the first thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was definitely a victory.

 Des-Moines logo style utilized for marketing and also a label design for Vintage Instance includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Des-Moines, Washington, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related an atmosphere of calmness and class for their new hair salon. I created a design that didn’t go the obvious direction of making simply a stylized orchid but alternatively created a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately laid the focus on the emotion that they wanted to project to their customers.

Arabian steed logo design created for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design styled to exemplify the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Cafe logo design a tiny restaurant, style consists of a customized manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design consists of a changed script font style which hovers over a group of ornate lines and also dots.

Logo layout for a software program developer the layout attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it brands the company it represents.

Develop logo style developed for a Des-Moines, Washington indoor designer, style feature a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Des-Moines, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Des-Moines, Washington logo design assignment was done for a leadership advisor that enables business leaders to become more successful at overseeing people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I created their Des-Moines business logo dsign utilizing a graphic which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Des-Moines, Washington regional farm it was really designed for a commodities broker, and this particular company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects confidence, effectiveness, and opulence.

 Des-Moines Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for outwardly dealing with arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st go.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.