Ellensburg, Washington Logo Design

Each and every new Ellensburg organization realizes that they need a logo, yet few new business owners fully comprehend the pivotal role their logo will take in their success, or the reason that one logo works more effectively than another. A company logo has an immediate and long term influence on the viability of a business, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Ellensburg, Washington companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in just a glance.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo must be ageless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle produced for a Ellensburg, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an older section the city and wished to impart a nostalgic tone without appearing as uninteresting or low energy. I accomplished both of these jobs by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and germs developed for Ellensburg, Washington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog designed for a family fun facility in Ellensburg, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Ellensburg, Washington traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead convey emotional journeys through the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ellensburg logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Ellensburg logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get honest opinions on the value of a design. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo understand how vital a logo design is for their company so they are much more vested in the end result. Every logo design job possesses it’s allotment of difficulties, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Ellensburg, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most crucial part of a printed book given that it is usually the primary thing a person views in the book shop. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Ellensburg logo design made use of for marketing as well as a label style for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this business logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Ellensburg, Washington, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.

Logo style produced for a hair style workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related an atmosphere of ease and class for their new hair salon. I came up with a concept which didn’t go the obvious course of making simply a stylized orchid but instead created a logo design that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to project to their patrons.

Arabian equine logo design created for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand concept tailored to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a changed manuscript font which floats over a group of ornate lines as well as dots.

Logo design for a software program developer the style functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning behind a business logo is just as important as how it serves the enterprise it stands for.

Progress logo design developed for a Ellensburg, Washington indoor developer, design feature a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ellensburg, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ellensburg, Washington logo design assignment was performed for a leadership coach that assists business leaders to become more efficient at managing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their pre-owned items to other sports enthusiasts. I created their Ellensburg logo dsign with an illustration which garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Ellensburg, Washington regional farm it was in reality created for a commodities broker, and this particular company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projected trust, success, and wealth.

 Ellensburg Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for externally dealing with arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Fortunately, in this instance, I struck a bullseye with the 1st try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.