Everett Logo Design

Every new Everett organization knows they require a logo, yet few new business owners entirely are aware of the vital role their logo design will take in their financial success, or precisely why one business logo works far better than another. A logo design has an immediate and sustaining effect on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Everett businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Everett coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older part of the area and wanted to cast a nostalgic feel without appearing as monotonous or low energy. I accomplished both tasks via designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and bacteria made for Everett medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, especially the branch of healthcare that works with the clinical evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo layout with a jumping green frog developed for a household enjoyable center in Everett.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Everett travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead convey emotional experiences through the images they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Everett logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Everett logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their logo understand how essential a logo design is for their organization so they are way more vested in the result. Every logo project possesses it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Everett book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most critical part of a printed book since it is ordinarily the first thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences 1 of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was undoubtedly a winner.

 Everett logo style made use of for marketing and also a label design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Everett, layout include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects because it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related an atmosphere of tranquility and elegance for their new hair salon. I created a concept that didn’t go the obvious path of designing merely a stylized orchid but alternatively crafted a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to project to their customers.

Arabian equine logo style developed for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept customized to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe logo style a tiny dining establishment, layout contains a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout includes a modified script font which floats over a team of elaborate lines and also dots.

Logo layout for a software application developer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the meaning behind a logo is just as important as how it brands the business it represents.

Progress logo layout developed for a Everett interior designer, style attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Everett interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Everett logo design project was carried out for a management specialist that helps business leaders to become more efficient at handling people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned items to other sports enthusiasts. I created their Everett business logo dsign using an illustration which garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Everett regional farm it was actually created for an investments broker, and this logo design was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make an identity that projected self-assurance, financial success, and wealth.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to create a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.