Federal Way Logo Design

Every new Federal Way business realizes that they require a logo, yet few entrepreneurs thoroughly are aware of the vital role their organization logo can take in their becoming successful, or precisely why one business logo performs better than another. A logo design has an immediate and lasting influence on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Federal Way businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Federal Way coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of town and wanted to project a vintage tone without coming across as monotonous or low energy. I accomplished the two jobs by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and also bacteria developed for Federal Way clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, especially the branch of healthcare which works with the clinical assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and more memorable.

logo layout with a jumping eco-friendly frog made for a family members enjoyable center in Federal Way.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - created for Federal Way travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead project emotional experiences through the images they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Federal Way logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Federal Way logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get honest viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo design recognize how crucial a logo is for their organization so they are much more vested in the final result. Every logo design project possesses it’s share of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Federal Way publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is usually the very first thing a person sees in the book store. For a publisher, it’s the best opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was certainly a victory.

 Federal Way logo design utilized for advertising and marketing as well as a label style for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Federal Way, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo style created for a hair design studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a sense of contentment and connection for their new hair studio. I came up with a design that didn’t go the obvious route of crafting simply a stylized orchid but rather created a business logo which implied a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they really wanted to forecast to their customers.

Arabian horse logo style developed for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept fashioned to manifest the unique physical traits of the Arabian breed of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo design a small restaurant, design consists of a modified manuscript font which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a changed manuscript typeface which hovers over a team of elaborate lines and also dots.

Logo design for a software program developer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the significance behind a logo is just as important as how it serves the business it represents.

Progress logo style developed for a Federal Way indoor designer, design feature a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Federal Way interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Federal Way logo design project was undertaken for a management expert that aids business leaders to become more successful at handling people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand goods to other sports enthusiasts. I tailored their Federal Way logo design dsign utilizing an illustration which pulls in the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Federal Way area farm it was really developed for a products broker, and this brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design an identity that projects confidence, success, and affluence.
Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.