Federal Way, Washington Logo Design

Each and every new Federal Way business person realizes that they need a logo, yet few new business owners thoroughly understand the vital role their organization’s logo will make in their becoming successful, or why one logo design works far better than another. A logo has a critical and sustaining influence on the financial success of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Federal Way, Washington businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from labels to posters a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design should be enduring and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bicycle produced for a Federal Way, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an old part the city and hoped to impart a nostalgic vibe without appearing as stodgy or low energy. I achieved both tasks by developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and bacteria designed for Federal Way, Washington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more unforgettable.

logo style with a jumping eco-friendly frog created for a family enjoyable facility in Federal Way, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Federal Way, Washington traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather project emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Federal Way logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Federal Way logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with individuals that they don’t even know so as to get objective point of views on the value of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo design recognize how vital a logo is for their organization so they are much more invested in the end result. Every logo job possesses it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Federal Way, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most vital part of a printed book given that it is often the first thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will ever get to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was undoubtedly a success.

 Federal Way logo style utilized for advertising and a label design for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this brand design I tried to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Federal Way, Washington, design consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo jobs because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout created for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a feeling of peace and class for their new hair salon. I created a concept that did not go the obvious course of crafting simply a stylized orchid but alternatively delivered a company logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they really wanted to project to their patrons.

Arabian steed logo design produced for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo concept fashioned to embody the unique physical traits of the Arabian breed of equines. With an identifiable head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a little restaurant, style consists of a changed manuscript font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style consists of a changed script font which hovers above a group of elaborate lines and also dots.

Logo design for a software application designer the design features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the significance supporting a company logo is just as important as how it brands the company it represents.

Advance logo design developed for a Federal Way, Washington interior designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Federal Way, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Federal Way, Washington logo design project was carried out for a management consultant that aids business professionals to become more successful at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I tailored their Federal Way logo design dsign using a graphic which garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Federal Way, Washington regional farm it was actually created for a commodities broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a image that projected trust, effectiveness, and luxury.

 Federal Way Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for externally dealing with arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to produce a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.