Frederickson Logo Design

Virtually every new Frederickson venture realizes that they are in need of a logo, but few entrepreneurs entirely grasp the vital role their business logo can play in their financial success, or exactly why one logo design performs better than another. A company logo has a critical and lasting effect on the success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Frederickson businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike produced for a Frederickson coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older section of the city and wished to visualize an old-fashioned vibe without appearing as uninteresting or low energy. I achieved the two tasks via developing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria designed for Frederickson clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, especially the field of medicine which deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and much more meaningful.

logo style with a jumping green frog developed for a family members enjoyable center in Frederickson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Frederickson traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional experiences through the images they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Frederickson logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Frederickson logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest point of views on the benefit of a design. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that tend to hire an expert to design their business logo realize how essential a logo design is for their organization so they are way more invested in the final result. Every logo design project has it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Frederickson book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most necessary part of a printed book considering that it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity that they will ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was surely a victory.

 Frederickson logo layout utilized for advertising and also a tag style for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this custom logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Frederickson, design consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo projects considering that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a sense of serenity and connection for their new hair salon. I created a concept that did not go the obvious direction of crafting merely a stylized orchid but alternatively delivered a logo design which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is frequently the wrong path and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they wanted to transmit to their patrons.

Arabian steed logo layout produced for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept styled to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and higher tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a tiny restaurant, design contains a customized script font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a modified script font style which floats over a group of luxuriant lines and dots.

Logo design for a software program developer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance supporting a business logo is just as important as how it brands the enterprise it represents.

Evolve logo design developed for a Frederickson indoor developer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frederickson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Frederickson logo design project was done for a leadership specialist that assists business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their previously owned items to other sports enthusiasts. I designed their Frederickson business logo dsign along with an image which garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Frederickson regional farm it was really created for a products broker, and this business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a image that projects self-assurance, effectiveness, and affluence.
Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.