Graham, Washington Logo Design

Every new Graham business professional understands that they need a logo, but few entrepreneurs thoroughly recognize the key role their logo design can perform in their success, or exactly why one logo works far better than another. A business logo has a critical and sustaining effect on the viability of a company, go with the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Graham, Washington companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be lasting and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle created for a Graham, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an older part of town and really wanted to project a nostalgic vibe without appearing as stodgy or low energy. I achieved both tasks through designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscope slide and also bacteria developed for Graham, Washington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and outcomes of diseases, mainly the branch of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more meaningful.

logo design with a jumping green frog designed for a household fun facility in Graham, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - made for Graham, Washington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Graham logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Graham logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced point of views on the merit of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to create their logo design recognize how vital a logo is for their organization so they are way more vested in the result. Every logo design project has it’s share of hurdles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Graham, Washington book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most important part of a published book since it is in most cases the primary thing a person sees in the book store. Concerning a publisher, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was certainly a winner.

 Graham logo layout utilized for marketing and a label design for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this business logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Graham, Washington, layout consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects considering that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried a sense of relaxation and elegance for their new hair studio. I created a design that did not go the obvious route of designing merely a stylized orchid but rather designed a logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to project to their patrons.

Arabian horse logo style produced for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design styled to symbolize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Cafe logo design a tiny restaurant, layout consists of a customized script font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a modified script font style which hovers over a group of ornate lines and also dots.

Logo layout for a software application programmer the layout functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it brands the organization it stands for.

Develop logo design developed for a Graham, Washington indoor designer, design function a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Graham, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Graham, Washington logo design project was undertaken for a leadership guide that enables business professionals to develop into more effective at handling people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their previously owned goods to other sports enthusiasts. I tailored their Graham logo dsign along with a graphic which seizes the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Graham, Washington area farm it was actually devised for an investments broker, and this particular creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a image that projects assurance, success, and prosperity.

 Graham Logo design for a nonprofit, Turning Point Solutions - the logo layout function for outwardly facing arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st go.

Logo made for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.