Kennewick Logo Design

Each and every new Kennewick business knows they are in need of a logo, yet few new business owners entirely realize the pivotal role their logo design can play in their success, or the reason that one logo works more effectively than another. A business logo has an instant and long-term influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Kennewick businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a Kennewick coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old section of the area and hoped to visualize a nostalgic vibe without coming across as boring or low energy. I accomplished the two jobs via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs developed for Kennewick medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the branch of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more memorable.

logo design with a leaping environment-friendly frog made for a household enjoyable facility in Kennewick.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Kennewick traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Kennewick logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Kennewick logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with people that they don’t even know so as to get impartial point of views on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo comprehend how essential a logo is for their business so they are much more vested in the end result. Every logo job possesses it’s portion of challenges, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Kennewick publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most necessary part of a printed book since it is in most cases the first thing a person views in the book store. Regarding a publishing company, it’s the opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was certainly a winner.

 Kennewick logo design used for marketing and also a tag design for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be older cases. For this brand concept I tried to come up with a logo that possessed a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Kennewick, style include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design projects considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a feeling of relaxation and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of creating merely a stylized orchid but instead delivered a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo is in most cases the wrong route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to forecast to their clients.

Arabian steed logo design developed for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept styled to display the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the world.

Las Cafe logo style a small restaurant, layout contains a changed script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout includes a modified manuscript font style which hovers over a team of luxuriant lines and dots.

Logo layout for a software designer the style functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the substance behind a company logo is equally as important as how it serves the company it stands for.

Develop logo style produced for a Kennewick interior designer, style feature a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kennewick interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kennewick logo design project was undertaken for a leadership specialist that helps business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned goods to other sports enthusiasts. I designed their Kennewick logo design dsign using a graphic which seizes the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Kennewick regional farm it was in reality devised for a commodities broker, and this particular creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected assurance, effectiveness, and luxury.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to create a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.