Kent Logo Design

Every new Kent organization knows they require a logo, yet few entrepreneurs fully comprehend the pivotal role their organization logo can perform in their becoming successful, or the reason that one logo performs far better than another. A logo design has an instant and long term influence on the success of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Kent companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle created for a Kent coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older part of the area and wished to project a vintage atmosphere without appearing as stodgy or low energy. I achieved each of the tasks by means of creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs developed for Kent clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the branch of healthcare that works with the laboratory examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and more meaningful.

logo design with a leaping eco-friendly frog developed for a family fun facility in Kent.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Kent traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kent logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Kent logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective assessments on the merit of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how crucial a logo design is for their company so they are much more vested in the final result. Every logo design project possesses it’s allotment of obstacles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Kent book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most essential part of a published book due to the fact that it is in most cases the initial thing a person views in the bookstore. For a publishing company, it’s the best opportunity that they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was definitely a victory.

 Kent logo layout used for advertising and marketing and also a label design for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be older cases. For this brand concept I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Kent, design consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a feeling of simplicity and elegance for their new hair salon. I created a concept which didn’t go the obvious direction of designing merely a stylized orchid but alternatively created a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they wanted to transmit to their clients.

Arabian horse logo design developed for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With a different head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo style a small restaurant, style contains a modified manuscript font style which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a customized script typeface which hovers above a group of luxuriant lines and also dots.

Logo layout for a software application designer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the significance behind a logo design is just as important as how it brands the organization it stands for.

Progress logo style produced for a Kent indoor developer, style feature a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kent interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kent logo design project was completed for a management guide that helps business professionals to become more successful at managing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand products to other sports enthusiasts. I tailored their Kent logo design dsign utilizing an illustration that pulls in the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an Kent regional farm it was really created for a products broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a graphic that projected self-confidence, success, and prosperity.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.