Kent, Washington Logo Design

Nearly every new Kent business professional knows they are in need of a logo, however few new business owners entirely realize the vital role their logo can make in their success, or precisely why one logo functions better than another. A logo has an instant and sustaining impact on the financial success of a company, choose the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Kent, Washington companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a look.
  2. Scalability: from labels to billboards a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo style of a bike created for a Kent, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of the community and really wanted to project a vintage atmosphere without coming across as monotonous or low energy. I accomplished both of these jobs through designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria developed for Kent, Washington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog made for a household fun facility in Kent, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Kent, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kent logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Kent logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the merit of a design. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to design their business logo comprehend how essential a logo design is for their organization so they are much more invested in the result. Every logo design project possesses it’s allotment of difficulties, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Kent, Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most vital part of a published book due to the fact that it is often the primary thing a person views in the bookstore. For a publishing company, it’s the absolute best opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases 1 of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was definitely a success.

 Kent logo layout made use of for advertising and marketing as well as a label style for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this business logo design I sought to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Kent, Washington, style include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design produced for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related an atmosphere of ease and elegance for their new hair salon. I came up with a design that didn’t go the obvious course of making just a stylized orchid but rather designed a company logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to project to their patrons.

Arabian equine logo style created for a steed cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype design customized to manifest the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Cafe logo style a small restaurant, design contains a modified script typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style includes a changed script font style which hovers over a group of ornate lines and also dots.

Logo layout for a software program designer the style features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the company it represents.

Develop logo design developed for a Kent, Washington interior designer, design attribute a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kent, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kent, Washington logo design assignment was done for a leadership advisor that enables business professionals to become more successful at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned items to other sports enthusiasts. I designed their Kent logo dsign using an image which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Kent, Washington area farm it was really devised for a products broker, and this particular logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects assurance, effectiveness, and wealth.

 Kent Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for externally facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this case, I nailed a bullseye with the very first go.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.