Maple Valley, Washington Logo Design

Each and every new Maple Valley company understands that they require a logo, but few entrepreneurs fully understand the essential role their company logo will play in their financial success, or exactly why one business logo functions more effectively than another. A logo has an immediate and long-term impact on the prosperity of a business, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Maple Valley, Washington businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle produced for a Maple Valley, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older section of the town and wished to cast an old-fashioned vibe without coming across as uninteresting or low energy. I achieved both of these jobs by means of designing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria designed for Maple Valley, Washington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, mainly the field of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more memorable.

logo style with a leaping green frog designed for a household fun center in Maple Valley, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - designed for Maple Valley, Washington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Maple Valley logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Maple Valley logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get objective point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to create their business logo recognize how important a logo is for their company so they are much more invested in the end result. Every logo design job has it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Maple Valley, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most important part of a published book given that it is ordinarily the first thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was definitely a success.

 Maple Valley logo layout used for advertising and marketing and a label layout for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Maple Valley, Washington, layout consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of relaxation and class for their new hair salon. I came up with a design that didn’t go the obvious direction of designing simply a stylized orchid but alternatively created a business logo which suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo layout produced for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design customized to illustrate the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo layout a small restaurant, style contains a modified script font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style includes a changed manuscript font style which floats above a team of luxuriant lines and also dots.

Logo layout for a software developer the layout functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the symbolism behind a company logo is just as important as how it serves the company it represents.

Progress logo layout produced for a Maple Valley, Washington interior designer, design attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maple Valley, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Maple Valley, Washington logo design job was completed for a management guide that helps business professionals to become more successful at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand items to other sports enthusiasts. I tailored their Maple Valley business logo dsign with a graphic which grabs the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Maple Valley, Washington area farm it was in reality developed for a commodities broker, and this particular company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design an identity that projects trust, financial success, and luxury.

 Maple Valley Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for externally facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Thankfully, in this case, I struck a bullseye with the very first shot.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.