Some work speaks for itself...

Acute Care 360 ImageCo, Mercer Island, Washington, WA,

ImageCo, Mercer Island, Washington, WA,

Evolv Design logo designed by ImageCo, Mercer Island, Washington, WA,

Red Panda Publishers logo designed by ImageCo, Mercer Island, Washington, WA,

Mercer Island, Washington, WA,

ImageCo, Mercer Island, Washington, WA,
ImageCo, Mercer Island, Washington, WA,

Mid Valley Pathology logo designed by ImageCo, Mercer Island, Washington, WA,

FSA OK logo designed by ImageCo, Mercer Island, Washington, WA,

Emerald Heights logo designed by ImageCo, Mercer Island, Washington, WA,

Club Sapphire logo designed by ImageCo, Mercer Island, Washington, WA,

Downtown Dogs logo designed by ImageCo, Mercer Island, Washington, WA,

School board logo designed by ImageCo, Mercer Island, Washington, WA,

Ferry Street Coffee Company logo designed by ImageCo, Mercer Island, Washington, WA,

Stoney Forensic logo designed by ImageCo, Mercer Island, Washington, WA,

Smart kernels logo designed by ImageCo, Mercer Island, Washington, WA,

...our work speaks for our clients

Mercer Island Logo Design

Virtually every new Mercer Island entrepreneur knows they need a logo, but few start ups fully comprehend the vital role their logo can perform in their becoming successful, or exactly why one business logo functions better than another. A business logo has an instant and long term impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Mercer Island businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and twenty five years from today.

designed with intent

ImageCo is a brand identity agency, and we focus on helping businesses shape the perception of their business’s image, their products, and their services. We produce logo and brand identity designs, web designs, electric and non-illuminated signs, advertising and marketing design, packaging as well as collateral work such as business cards, stationery, and sales brochures. We work closely with our clients to create the visual aesthetics and emotional overtones of their brand identity with the goal of influencing actions, outcomes, and perceptions.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and the process of noting something to ensure that it could be distinguished, its origin comes from the brand branded onto livestock. Today a brand represents basically anything with an intention, regardless of whether it be earnings or politics, a brand is an inherent aspect of defining the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to create a mental image that the target market will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone states the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the beginning of most branding companies you’ll discover that they are quite often re-branded marketing and advertising agencies. When somebody says they are in advertising and marketing lots of people will likely have an idea about what they do. Yet when someone claims “I’m in branding”… it just sounds more impressive, possibly it’s since many people don’t understand what it indicates to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or business that affect perceptions. This mostly includes the name, the logo design, the packaging, the colors utilized yet can also include sound, lighting, texture, signage, just about anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps shape the public image of a business, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, and pamphlets. Some identity designers also build sites and software interfaces. The necessary role of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of influencing actions, outcomes and also assumptions.

the thinking behind our logos

Retro logo design of a bicycle created for a Mercer Island coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old part of the community and wanted to cast a retro atmosphere without appearing as stodgy or low energy. I fulfilled both jobs by developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and also bacteria made for Mercer Island medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the field of medicine that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog developed for a family enjoyable facility in Mercer Island.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - made for Mercer Island traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Mercer Island logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Mercer Island logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get impartial judgements on the worthiness of a design. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo realize how important a logo design is for their company so they are much more invested in the final result. Every logo job possesses it’s allotment of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Mercer Island book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most necessary part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the book store. For a publisher, it’s the most ideal opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was certainly a victory.

 Mercer Island logo style made use of for advertising and marketing and a tag style for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Mercer Island, style consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo design developed for a Mercer Island hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a feeling of relaxation and connection for their new hair salon. I created a design that didn’t go the obvious path of designing merely a stylized orchid but instead delivered a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to project to their customers.

Arabian equine logo design created for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept tailored to manifest the unique physical traits of the Arabian kind of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the world.

Las Cafe, A Mercer Island restaurant logo style a tiny restaurant, style consists of a modified manuscript font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout consists of a modified manuscript font style which floats over a group of ornate lines as well as dots.

Logo design for a software program developer the design features and famous Mercer Island aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it serves the business it represents.

Develop logo design created for a Mercer Islandinterior designer, style feature a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mercer Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Mercer Island, the characters for letter V and A in middle of the word advanced have actually been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mercer Island logo design assignment was performed for a management coach that aids business leaders to develop into more efficient at handling people, expectations, and profitability.

A Mercer Island business logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned goods to other sports enthusiasts.

I created their Mercer Island business logo design utilizing a graphic which garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Mercer Island company logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Mercer Island area farm it was actually devised for a commodities broker, and this creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a brand mark that projected confidence, effectiveness, and prosperity.

 Mercer Island Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Luckily, in this case, I hit a bullseye with the first go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous Mercer Island sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.

select retail and commercial branding projects

Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Electrical sign design for Mercer Island restaurnat designed by Mercer Island Sign Shop
Mercer Island logo design and brand identity design for Mercer Island retailers
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,
Logo designed by ImageCo, Mercer Island, Washington, WA,