Mercer-Island, Washington Logo Design

Virtually every new Mercer-Island company understands that they are in need of a logo, yet few new business owners fully recognize the vital role their company logo can make in their financial success, or precisely why one logo design performs better than another. A company logo has a critical and long term influence on the financial success of a business, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Mercer-Island, Washington businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Mercer-Island, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older section of the city and wanted to cast a retro feel without coming across as stodgy or low energy. I achieved each of the tasks via developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide as well as germs designed for Mercer-Island, Washington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, mainly the field of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog designed for a family enjoyable facility in Mercer-Island, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Mercer-Island, Washington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Mercer-Island logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Mercer-Island logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unbiased opinions on the value of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design realize how essential a logo design is for their organization so they are way more vested in the result. Every logo project has it’s allotment of difficulties, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Mercer-Island, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most important part of a printed book since it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Mercer-Island logo layout used for marketing and a tag style for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be much older cases. For this logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Mercer-Island, Washington, design consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects because it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a feeling of contentment and class for their new hair studio. I created a design that did not go the obvious direction of designing just a stylized orchid but instead designed a logo which implied an orchid in the formation of a swirl blended into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to project to their patrons.

Arabian equine logo layout developed for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo design customized to display the unique physical traits of the Arabian breed of horses. By having an unique head shape and higher tail posture, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Cafe logo layout a tiny restaurant, style consists of a modified script font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout includes a customized manuscript typeface which hovers above a group of elaborate lines and dots.

Logo layout for a software designer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the symbolism supporting a company logo is equally as important as how it serves the enterprise it represents.

Progress logo design developed for a Mercer-Island, Washington interior developer, layout function a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mercer-Island, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mercer-Island, Washington logo design assignment was done for a leadership guide that aids business professionals to become more successful at overseeing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned items to other sports enthusiasts. I created their Mercer-Island business logo dsign along with an illustration which pulls in the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually developed for an Mercer-Island, Washington regional farm it was really created for an investments broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected trust, financial success, and opulence.

 Mercer-Island Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for externally encountering arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Thankfully, in this case, I struck a bullseye with the first go.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.