Olympia, Washington Logo Design

Each and every new Olympia business realizes that they require a logo, however few new business owners fully comprehend the essential role their logo design can make in their becoming successful, or the reason that one logo design performs more effectively than another. A business logo has an immediate and sustaining influence on the prosperity of a business, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Olympia, Washington businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be enduring and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike created for a Olympia, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an older part of town and wished to project a retro feel without appearing as boring or low energy. I fulfilled both jobs by designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and bacteria developed for Olympia, Washington medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the field of medicine which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog created for a family enjoyable center in Olympia, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for Olympia, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Olympia logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Olympia logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family as well as with folks that they don’t even know so as to get neutral point of views on the merit of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo recognize how essential a logo is for their organization so they are much more invested in the result. Every logo job possesses it’s portion of challenges, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Olympia, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most essential part of a published book considering that it is often the very first thing a person sees in the book store. Concerning a publisher, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was surely a success.

 Olympia logo design used for advertising and marketing and also a tag layout for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be antique cases. For this business logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Olympia, Washington, style consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo jobs due to the fact that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried an atmosphere of serenity and class for their new hair salon. I came up with a design which did not go the obvious course of making just a stylized orchid but instead created a company logo that implied a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they wanted to project to their customers.

Arabian equine logo design developed for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept styled to embody the unique physical traits of the Arabian breed of horses. By having a different head shape and high tail posture, the Arabian is one of the most immediately recognizable equine types in the world.

Las Coffee shop logo style a small restaurant, layout contains a changed manuscript font which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design includes a changed manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo design for a software programmer the style functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the symbolism supporting a logo is equally as important as how it brands the enterprise it represents.

Develop logo layout produced for a Olympia, Washington indoor developer, layout attribute a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Olympia, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Olympia, Washington logo design job was done for a management coach that assists business professionals to become more successful at handling people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned goods to other sports enthusiasts. I designed their Olympia business logo dsign utilizing an image that pulls in the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Olympia, Washington area farm it was actually developed for an investments broker, and this creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a image that projects esteem, effectiveness, and opulence.

 Olympia Logo design for a nonprofit, Turning Point Solutions - the logo design function for ostensibly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st try.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.