Pullman Logo Design

Virtually every new Pullman venture understands that they are in need of a logo, however few new business owners thoroughly grasp the essential role their logo design can take in their becoming successful, or the reason that one business logo performs better than another. A company logo has an instant and long term influence on the financial success of a company, select the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Pullman businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a Pullman coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old part of the city and wished to project a retro vibe without coming across as monotonous or low energy. I achieved both jobs via designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Pullman medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, especially the field of medicine that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more memorable.

logo style with a jumping green frog made for a family members enjoyable center in Pullman.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Pullman travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but instead reveal emotional journeys through the images they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Pullman logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Pullman logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo design recognize how important a logo is for their organization so they are way more invested in the result. Every logo design job has it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Pullman book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most crucial part of a printed book because it is in most cases the initial thing a person views in the book store. For a publisher, it’s the opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was certainly a victory.

 Pullman logo design used for advertising and marketing as well as a tag layout for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this custom logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Pullman, layout consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo projects due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a spirit of ease and elegance for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing just a stylized orchid but alternatively designed a logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to project to their patrons.

Arabian steed logo style created for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept fashioned to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Cafe logo design a little dining establishment, design contains a changed manuscript font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style includes a changed manuscript font which floats over a team of ornate lines and dots.

Logo style for a software program developer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the symbolism behind a logo design is just as important as how it brands the enterprise it stands for.

Evolve logo style developed for a Pullman indoor designer, layout function a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pullman interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pullman logo design job was carried out for a management guide that helps business leaders to become more efficient at managing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned items to other sports enthusiasts. I created their Pullman logo dsign utilizing an image which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Pullman area farm it was really created for an investments broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projected self-confidence, financial success, and wealth.
Logo designed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.