Renton Logo Design

Virtually every new Renton business knows they require a logo, however few entrepreneurs entirely are aware of the vital role their company logo will play in their success, or exactly why one logo functions better than another. A business logo has an immediate and long-term influence on the success of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Renton businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike created for a Renton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an older part of town and wished to cast a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both tasks via designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria made for Renton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and much more memorable.

logo style with a jumping environment-friendly frog designed for a household enjoyable center in Renton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - made for Renton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Renton logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Renton logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with individuals that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo understand how essential a logo is for their organization so they are much more vested in the final result. Every logo job possesses it’s portion of obstacles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Renton publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most critical part of a published book given that it is in most cases the first thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was undoubtedly a winner.

 Renton logo style utilized for advertising and also a tag style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be antique cases. For this custom logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Renton, style consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a feeling of simplicity and class for their new hair salon. I created a design that did not go the obvious path of making simply a stylized orchid but alternatively designed a logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian horse logo design created for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept tailored to embody the unique physical traits of the Arabian breed of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Cafe logo layout a small dining establishment, design includes a changed script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a changed manuscript font style which hovers over a team of luxuriant lines and also dots.

Logo design for a software program programmer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it brands the enterprise it stands for.

Progress logo design produced for a Renton indoor designer, layout attribute a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Renton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Renton logo design project was completed for a management coach that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their used products to other sports enthusiasts. I created their Renton logo dsign with an image that garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an Renton regional farm it was actually designed for a products broker, and this particular creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projects self-assurance, success, and wealth.
Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.