Richland, Washington Logo Design

Every new Richland business realizes that they are in need of a logo, however few new business owners fully understand the pivotal role their company logo will perform in their becoming successful, or the reason that one logo design functions better than another. A logo has an instant and long term influence on the prosperity of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Richland, Washington businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Richland, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an old part of the community and wished to visualize an old-fashioned feel without appearing as stodgy or low energy. I achieved each of the jobs via developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria developed for Richland, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more memorable.

logo style with a leaping eco-friendly frog created for a household enjoyable center in Richland, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - created for Richland, Washington traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead reveal emotional experiences through the photos they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Richland logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Richland logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get objective judgements on the benefit of a design. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo recognize how vital a logo design is for their organization so they are much more vested in the final result. Every logo design job possesses it’s allotment of difficulties, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Richland, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is often the first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was undoubtedly a success.

 Richland logo design used for advertising and a tag layout for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be older cases. For this brand design I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Richland, Washington, style consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs due to the fact that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the very same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be understood.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a sense of contentment and elegance for their new hair salon. I came up with a design which did not go the obvious path of designing merely a stylized orchid but instead crafted a logo design which suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they wanted to transmit to their clients.

Arabian steed logo design developed for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo design tailored to symbolize the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a small restaurant, style includes a modified script font which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style includes a changed script font which floats above a group of ornate lines and also dots.

Logo design for a software developer the style functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the significance behind a business logo is just as important as how it brands the business it stands for.

Evolve logo layout created for a Richland, Washington interior developer, layout attribute a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richland, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richland, Washington logo design assignment was completed for a management specialist that aids business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their Richland logo design dsign with an illustration that captures the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Richland, Washington regional farm it was actually devised for a commodities broker, and this logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected esteem, success, and wealth.

 Richland Logo design for a nonprofit, Turning Point Solutions - the logo layout function for ostensibly facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Luckily, in this case, I hit a bullseye with the first shot.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to develop a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.