Richland, Washington Logo Design

Virtually every new Richland business realizes that they are in need of a logo, however few entrepreneurs fully recognize the vital role their company logo will take in their success, or precisely why one logo functions far better than another. A logo design has an instant and sustaining impact on the viability of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Richland, Washington businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to posters a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be ageless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle produced for a Richland, Washington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old part of the community and really wanted to project an old-fashioned vibe without appearing as uninteresting or low energy. I accomplished both of these tasks through designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an ageless business image.

medical logo style with a microscopic lense slide as well as bacteria created for Richland, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and outcomes of diseases, especially the field of healthcare that works with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and much more meaningful.

logo design with a jumping green frog created for a household enjoyable facility in Richland, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - designed for Richland, Washington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Richland logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Richland logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo design comprehend how important a logo is for their business so they are much more invested in the result. Every logo design project has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Richland, Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a printed book since it is usually the initial thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was undoubtedly a success.

 Richland logo style made use of for marketing and a label layout for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this business logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Richland, Washington, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs due to the fact that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the exact same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo layout developed for a hair style studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a spirit of simplicity and connection for their new hair salon. I came up with a design that didn’t go the obvious path of creating merely a stylized orchid but instead designed a logo design which implied an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to project to their customers.

Arabian equine logo layout produced for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept fashioned to symbolize the unique physical traits of the Arabian type of horses. By having an unique head shape and high tail posture, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Coffee shop logo style a little dining establishment, style consists of a customized script font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a changed script font which floats above a group of luxuriant lines and dots.

Logo style for a software program designer the style functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the organization it represents.

Evolve logo design created for a Richland, Washington interior developer, design function a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richland, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, research, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Richland, Washington logo design project was undertaken for a leadership expert that aids business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned items to other sports enthusiasts. I created their Richland business logo dsign with an illustration which garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an Richland, Washington area farm it was actually designed for an investments broker, and this particular trademark was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a brand mark that projected trust, success, and luxury.

 Richland Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for ostensibly encountering arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the very first shot.

Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to develop a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.