Acute Care 360 ImageCo, Richland, Washington, WA,

ImageCo, Richland, Washington, WA,

Evolv Design logo designed by ImageCo, Richland, Washington, WA,

Red Panda Publishers logo designed by ImageCo, Richland, Washington, WA,

Richland, Washington, WA,

ImageCo, Richland, Washington, WA,

ImageCo, Richland, Washington, WA,
Mid Valley Pathology logo designed by ImageCo, Richland, Washington, WA,

FSA OK logo designed by ImageCo, Richland, Washington, WA,

Emerald Heights logo designed by ImageCo, Richland, Washington, WA,

Club Sapphire logo designed by ImageCo, Richland, Washington, WA,

Downtown Dogs logo designed by ImageCo, Richland, Washington, WA,

WSBA logo designed by ImageCo, Richland, Washington, WA,

Ferry Street Coffee Company logo designed by ImageCo, Richland, Washington, WA,

Stoney Forensic logo designed by ImageCo, Richland, Washington, WA,

Smart kernels logo designed by ImageCo, Richland, Washington, WA,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a custom logo design that is both unforgettable and tells the story of who you are or what you do is a monumental undertaking. The challenge is to come up with a design that is simple enough to be comprehended at a glimpse and transmits enough relevant information that it can articulate who you are. However no logo design can totally tell your story or summarize your business, and moving down that road frequently produces a brand identity design that performs neither. Although, in experienced hands, it is quite possible to strike a balance between the two and design a brand identity that both informs and emotes and hitting that sweet spot is what your business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding professional. For over twenty years I have been creating unforgettable logos and brand identity designs that tell stories and resonate with viewers. But don’t take my word for it, check out my portfolio and see for yourself. I don’t assert that I am the greatest logo designer in the world, but, I do know what I’m doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such vehemence by people operating in the branding sector, that one has to question why so many people in branding firms despise logos as much as they appear to. It is quite true that your logo is not your brand, however what does that mean for a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a logo, an organization’s brand is no more than a fading memory because consumers would have nothing to anchor their experiences too.

Some people compare a business’s logo to a smile or a handshake which is somewhat true, however it’s actually much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand image. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when building the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every thing that comes after it. A logo works in the same way, it is a foundational element that supports the organization it represents, and it also serves as a reference point that helps guide a brand as it grows.

ImageCo is a visual branding agency and our goal is to assist our clients lay that cornerstone as well as drop that anchor. We help businesses look more established, more polished, and more experienced. This helps ensure that our clients will always be taken seriously, and are not only deserving of a seat at the table, but look like they should be seated at the head of that table.

Richland LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners establish notable brand identities. We have undertaken brand identity design work for builders, educational institutions, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electric sign. Because of our sign first technique our identity designs can, and have been used in everything from clothing labels to billboards. Our sign first method ensures that our logos are equally successful whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

Something which truly sets ImageCo apart from other design companies that you probably have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we perform in-house. Regardless of the kind of design project we accept, logo, website design, trade show exhibit, or commercial sign, we do not, and never will job-out our client’s work to companies based outside the US. When you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and dictates the terms of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Richland company realizes that they need a logo, yet few start ups fully comprehend the crucial role their logo will make in their becoming successful, or precisely why one business logo works far better than another. A business logo has an instant and long term influence on the viability of a company, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Richland companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the act of noting something to make sure that it could be distinguished, its foundation originates from the mark branded onto livestock. Today a brand indicates practically anything with an intention, whether it be revenue or political parties, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to create a mental image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the origin of most branding firms you’ll discover that they are often re-branded advertising and marketing agencies. When someone claims they are in marketing most individuals will likely have a preconceived notion about what they do. Yet when a person claims “I am in branding”… it just sounds much more attractive, probably it’s because most people do not understand what it indicates to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or company that influence perceptions. This primarily consists of the name, the logo, the product packaging, the colors utilized but can also include sound, lighting, texture, signage, just about anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps form the perception of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and sales brochures. Some visual designers also build websites and also user interfaces. The crucial duty of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing activities, results as well as assumptions.

Featured signs/logos

Retro logo layout of a bike created for a Richland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the town and wanted to cast a retro atmosphere without coming across as monotonous or low energy. I accomplished both jobs via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Richland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more unforgettable.

logo design with a jumping green frog designed for a family members enjoyable center in Richland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Richland traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Richland logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Richland logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get impartial viewpoints on the merit of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo realize how crucial a logo is for their business so they are way more invested in the end result. Every logo design project has it’s portion of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Richland publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most vital part of a printed book because it is often the primary thing a person views in the book shop. Regarding a publisher, it’s the best opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a victory.

 Richland logo layout utilized for advertising and marketing as well as a label design for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this brand design I attempted to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Richland, design include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects considering that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a Richland hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated an atmosphere of simplicity and elegance for their new hair salon. I came up with a design that did not go the obvious direction of designing just a stylized orchid but instead crafted a business logo that suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to project to their patrons.

Arabian equine logo design produced for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design styled to embody the unique physical traits of the Arabian kind of horses. With a different head shape and high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the whole world.

Las Cafe, A Richland restaurant logo style a little dining establishment, style consists of a customized manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a modified manuscript font style which hovers over a group of elaborate lines as well as dots.

Logo style for a software programmer the style attributes and famous Richland component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it brands the organization it stands for.

Develop logo design created for a Richlandinterior designer, layout feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Richland, the characters for letter V as well as A in middle of the word advanced have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Richland logo design project was done for a leadership advisor that helps business leaders to develop into more efficient at managing people, expectations, and productivity.

A Richland business logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned equipment to other sports enthusiasts.

I created their Richland logo design design with a graphic which pulls in the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Richland company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Richland regional farm it was actually created for an investments broker, and this business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projects self-assurance, effectiveness, and wealth.

 Richland Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly dealing with arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Luckily, in this case, I hit a bullseye with the very first try.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a famous Richland sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.