SeaTac, Washington Logo Design

Nearly every new SeaTac company realizes that they require a logo, however few new business owners fully realize the key role their organization’s logo can perform in their becoming successful, or the reason that one logo performs better than another. A logo has an immediate and lasting effect on the prosperity of a business, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help SeaTac, Washington businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in merely a look.
  2. Scalability: from labels to posters a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike produced for a SeaTac, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older part of the area and wished to cast a retro tone without coming across as uninteresting or low energy. I achieved both tasks by means of designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide as well as germs designed for SeaTac, Washington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, mainly the field of healthcare that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more meaningful.

logo design with a jumping green frog designed for a household enjoyable center in SeaTac, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - created for SeaTac, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  SeaTac logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 SeaTac logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get honest opinions on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their business logo comprehend how essential a logo design is for their company so they are much more vested in the end result. Every logo design job has it’s portion of challenges, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for SeaTac, Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most important part of a printed book given that it is ordinarily the first thing a person views in the book store. With respect to a publishing company, it’s the opportunity that they will ever get to publicize their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances one of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was definitely a success.

 SeaTac logo style used for marketing and also a label layout for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be much older cases. For this brand design I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in SeaTac, Washington, layout consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs considering that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 characters startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair layout workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a feeling of tranquility and class for their new hair studio. I came up with a concept that did not go the obvious path of designing merely a stylized orchid but instead delivered a business logo which suggested a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to transmit to their patrons.

Arabian steed logo style created for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design styled to manifest the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the whole world.

Las Coffee shop logo style a tiny dining establishment, style includes a customized manuscript typeface which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout includes a customized script font style which hovers over a team of elaborate lines and dots.

Logo style for a software program designer the design functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the significance supporting a logo is equally as important as how it brands the business it represents.

Advance logo layout created for a SeaTac, Washington indoor developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a SeaTac, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular SeaTac, Washington logo design project was undertaken for a leadership guide that aids business professionals to develop into more effective at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I created their SeaTac logo dsign along with an illustration that captures the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really created for an SeaTac, Washington regional farm it was in reality devised for an investments broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects esteem, effectiveness, and luxury.

 SeaTac Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for externally encountering arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the very first try.

Logo designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.