Seattle Logo Design

Each and every new Seattle organization knows they require a logo, but few new business owners thoroughly recognize the vital role their logo can take in their success, or precisely why one logo performs far better than another. A business logo has an immediate and lasting effect on the prosperity of a company, select the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Seattle companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike created for a Seattle coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old section of the town and wanted to cast a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both tasks by designing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria made for Seattle clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a family members fun facility in Seattle.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - designed for Seattle travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the photos they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Seattle logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Seattle logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with folks that they don’t even know so as to get neutral opinions on the benefit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design recognize how vital a logo is for their company so they are much more vested in the outcome. Every logo design project possesses it’s allotment of difficulties, but the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Seattle publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most important part of a published book considering that it is often the primary thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was definitely a success.

 Seattle logo design utilized for advertising and marketing as well as a label style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this business logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Seattle, style consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design jobs because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo layout created for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a spirit of ease and connection for their new hair studio. I came up with a concept which did not go the obvious route of making just a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to forecast to their clients.

Arabian steed logo design produced for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a different head form and high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Cafe logo layout a small restaurant, layout includes a modified manuscript font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a customized script font style which floats above a group of elaborate lines and dots.

Logo design for a software application designer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the substance behind a logo is just as important as how it serves the company it stands for.

Develop logo design created for a Seattle interior developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Seattle interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Seattle logo design assignment was completed for a leadership advisor that helps business professionals to become more efficient at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned items to other sports enthusiasts. I created their Seattle business logo dsign utilizing an image that pulls in the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an Seattle area farm it was actually created for a products broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create an identity that projected trust, success, and opulence.
Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.