Seattle, Washington Logo Design

Nearly every new Seattle business knows they need a logo, but few entrepreneurs are thoroughly aware of the key role their business logo will make in their becoming successful, or exactly why one logo design functions more effectively than another. A business logo has an instant and lasting impact on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Seattle, Washington companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Seattle, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old part of the area and really wanted to visualize a vintage atmosphere without coming across as stodgy or low energy. I achieved the two jobs via designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs created for Seattle, Washington medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, mainly the branch of medicine which works with the clinical evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog developed for a household fun facility in Seattle, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Seattle, Washington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Seattle logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Seattle logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get neutral judgements on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design realize how vital a logo design is for their business so they are much more invested in the outcome. Every logo job has it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Seattle, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most vital part of a published book considering that it is in most cases the first thing a person views in the book shop. With regard to a publisher, it’s the optimal opportunity that they will ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was definitely a victory.

 Seattle logo design made use of for marketing and a tag design for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this brand design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Seattle, Washington, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo layout developed for a hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a sense of serenity and class for their new hair studio. I came up with a concept which did not go the obvious route of designing merely a stylized orchid but instead crafted a logo design that implied an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to project to their customers.

Arabian horse logo design produced for a horse cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo concept customized to display the unique physical traits of the Arabian kind of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Coffee shop logo style a small dining establishment, style contains a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout includes a customized script typeface which floats above a team of ornate lines and also dots.

Logo layout for a software designer the design functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance behind a business logo is equally as important as how it serves the business it represents.

Evolve logo layout developed for a Seattle, Washington indoor designer, layout attribute a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Seattle, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Seattle, Washington logo design assignment was performed for a management advisor that assists business professionals to become more effective at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned items to other sports enthusiasts. I designed their Seattle logo dsign using a graphic that garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an Seattle, Washington regional farm it was really devised for a commodities broker, and this logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce an identity that projected assurance, financial success, and wealth.

 Seattle Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Thankfully, in this case, I nailed a bullseye with the very first shot.

Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to create a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.