Shoreline, Washington Logo Design

Each and every new Shoreline organization realizes that they need a logo, yet few new business owners thoroughly recognize the vital role their organization’s logo can perform in their financial success, or exactly why one business logo works far better than another. A logo has a critical and long term impact on the success of a business, pick the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Shoreline, Washington companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo must be lasting and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike created for a Shoreline, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older section of town and wished to impart a retro vibe without appearing as monotonous or low energy. I accomplished both of these jobs through designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an enduring business image.

clinical logo design with a microscope slide and bacteria created for Shoreline, Washington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the field of healthcare that deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog designed for a family enjoyable facility in Shoreline, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - created for Shoreline, Washington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture places or things but rather project emotional journeys through the photos they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Shoreline logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Shoreline logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest opinions on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their business logo realize how important a logo is for their company so they are much more vested in the result. Every logo design job has it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Shoreline, Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most vital part of a printed book since it is usually the very first thing a person sees in the bookstore. With respect to a publisher, it’s the opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was surely a success.

 Shoreline logo design made use of for advertising and marketing and a tag design for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be antique cases. For this custom logo design I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Shoreline, Washington, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design developed for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a spirit of calmness and class for their new hair studio. I came up with a concept which didn’t go the obvious course of designing merely a stylized orchid but alternatively designed a logo design which implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is generally the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo style produced for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo design styled to display the unique physical traits of the Arabian type of horses. By having an unique head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Cafe logo design a little dining establishment, layout includes a modified manuscript typeface which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style contains a modified script typeface which floats over a group of elaborate lines as well as dots.

Logo design for a software application developer the layout features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it serves the business it stands for.

Progress logo style produced for a Shoreline, Washington interior designer, design feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shoreline, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shoreline, Washington logo design assignment was completed for a leadership consultant that assists business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their previously owned equipment to other sports enthusiasts. I created their Shoreline business logo dsign utilizing an image which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Shoreline, Washington area farm it was actually developed for a products broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projected self-assurance, effectiveness, and luxury.

 Shoreline Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly encountering arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first shot.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.