Shoreline Logo Design

Virtually every new Shoreline company knows they require a logo, however few entrepreneurs entirely comprehend the essential role their business logo will play in their becoming successful, or the reason that one logo works more effectively than another. A business logo has an immediate and lasting impact on the growth of a business, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Shoreline businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Shoreline coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an older section of the community and really wanted to visualize an old-fashioned atmosphere without coming across as uninteresting or low energy. I accomplished each of the jobs via designing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide and also germs created for Shoreline clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, especially the branch of healthcare that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog made for a family fun facility in Shoreline.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - created for Shoreline travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys through the pictures they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Shoreline logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Shoreline logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family as well as with people that they don’t actually know so as to get objective judgements on the benefit of a design. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to design their logo design understand how essential a logo is for their organization so they are way more invested in the end result. Every logo job has it’s share of difficulties, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Shoreline book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most crucial part of a printed book because it is ordinarily the very first thing a person views in the book shop. With regard to a publishing company, it’s the optimal opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was surely a victory.

 Shoreline logo style made use of for advertising and also a label style for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be antique cases. For this business logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Shoreline, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs due to the fact that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style created for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a spirit of serenity and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of crafting just a stylized orchid but alternatively created a logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they really wanted to project to their customers.

Arabian steed logo layout produced for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand design fashioned to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail carriage, the Arabian is one of the highly easily recognizable horse types in the world.

Las Coffee shop logo style a tiny restaurant, style consists of a customized manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed manuscript font style which floats above a group of ornate lines as well as dots.

Logo design for a software program designer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it brands the business it represents.

Progress logo style developed for a Shoreline interior designer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shoreline interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shoreline logo design assignment was undertaken for a management coach that enables business professionals to develop into more effective at managing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used equipment to other sports enthusiasts. I created their Shoreline logo dsign using an image which seizes the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Shoreline area farm it was actually devised for a commodities broker, and this particular creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a brand mark that projects self-confidence, success, and prosperity.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.