Acute Care 360 ImageCo, Spanaway, Washington, WA,

ImageCo, Spanaway, Washington, WA,

Evolv Design logo designed by ImageCo, Spanaway, Washington, WA,

Red Panda Publishers logo designed by ImageCo, Spanaway, Washington, WA,

Spanaway, Washington, WA,

ImageCo, Spanaway, Washington, WA,

ImageCo, Spanaway, Washington, WA,
Mid Valley Pathology logo designed by ImageCo, Spanaway, Washington, WA,

FSA OK logo designed by ImageCo, Spanaway, Washington, WA,

Emerald Heights logo designed by ImageCo, Spanaway, Washington, WA,

Club Sapphire logo designed by ImageCo, Spanaway, Washington, WA,

Downtown Dogs logo designed by ImageCo, Spanaway, Washington, WA,

WSBA logo designed by ImageCo, Spanaway, Washington, WA,

Ferry Street Coffee Company logo designed by ImageCo, Spanaway, Washington, WA,

Stoney Forensic logo designed by ImageCo, Spanaway, Washington, WA,

Smart kernels logo designed by ImageCo, Spanaway, Washington, WA,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a custom logo design that is both memorable and expresses the story of who you are or what you do is a massive job. The challenge is to generate a logo design that is simplistic enough to be comprehended at a glance and imparts enough information that it can communicate who you are. But no logo design can totally tell your story or summarize your organization, and moving down that road frequently makes for a logo design that does neither. However, in skillful hands, it is quite possible to strike a balance between the two and create a brand identity that both informs and emotes and hitting that sweet spot is what your business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a free lance branding professional. For over twenty years I ‘ve been creating unforgettable logos and brand identity designs that tell stories and resonate with clients. However don’t take my word for it, just check out my brand portfolio and discover for yourself. I don’t assert to be the best brand identity designer in the world, but, I do know what Iam doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people operating in the branding industry, that one ought to question why so many people in branding agencies despise logo designs as much as they seem to. It is quite true that your logo is not your brand, however what does that make a business that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and forgettable.

Without a visual identity, an organization’s brand is nothing more than a fading memory because people would have nothing to anchor their brand experiences too.

Some compare a business’s logo to a smile or a handshake which is slightly true, however it’s also far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when building the foundation of the structure above it, and once laid it will be the guiding reference point for every stone that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it also serves as a reference point that helps guide a brand as it develops.

ImageCo is a visual branding business and our goal is to help our clients lay that cornerstone and drop that anchor. We help organizations look more established, more refined, and more knowledgeable. This ensures that our clients will always be considered, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Spanaway LOGO DESIGN​

For over 20 years ImageCo has been helping business owners develop notable brand identities. We’ve performed logo design work for farmers, educational institutions, heart surgeons, wedding singers, coffee roasters, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. Because of our sign first strategy our identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered irrespective of size or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design firms that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do ourselves. No matter the type of project we accept, logo, web page, trade show display, or retail sign, we do not, and never will job-out our customer’s work to companies based outside the United States. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and imposes the conditions of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new Spanaway entrepreneur knows they need a logo, however few new business owners entirely grasp the crucial role their business logo can make in their becoming successful, or why one business logo works far better than another. A logo has an immediate and long-term effect on the viability of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Spanaway businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be enduring and will feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and also the act of denoting something so that it can be identified, its origin originates from the mark burned onto animals. These days a brand signifies virtually anything with a motive, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s objective is to develop an image that the target market will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person states the brand names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of most branding companies you’ll find that they are often rebranded advertising firms. When someone says they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps form the image of a business, a product or an institution. Brand identity designers produce logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and also sales brochures. Some identity designers also design sites and also software interfaces. The important function of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting activities, results as well as assumptions.

Featured signs/logos

Retro logo design of a bicycle created for a Spanaway coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older part of the city and hoped to cast a retro atmosphere without appearing as stodgy or low energy. I achieved both jobs by developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also germs designed for Spanaway medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, especially the branch of healthcare which deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo design with a leaping green frog designed for a family members fun center in Spanaway.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - made for Spanaway travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead project emotional experiences by means of the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Spanaway logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Spanaway logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with other people that they don’t even know so as to get neutral point of views on the worthiness of a design. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how essential a logo is for their company so they are way more invested in the end result. Every logo project has it’s allotment of obstacles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Spanaway publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is in most cases the first thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a winner.

 Spanaway logo design used for advertising and marketing as well as a label design for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be older cases. For this custom logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Spanaway, design consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design developed for a Spanaway hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected an atmosphere of serenity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious path of crafting merely a stylized orchid but instead designed a logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they really wanted to project to their customers.

Arabian equine logo style produced for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept tailored to illustrate the unique physical traits of the Arabian type of horses. With an unique head shape and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Cafe, A Spanaway Coffee shop logo style a small dining establishment, layout includes a changed manuscript font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a changed manuscript font which hovers above a team of ornate lines and also dots.

Logo design for a software application designer the layout functions and renowned Spanaway element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the meaning supporting a company logo is equally as important as how it serves the company it represents.

Progress logo design created for a Spanawayinterior developer, layout feature a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Spanaway interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Spanaway, the characters for letter V and A in center of the word advanced have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Spanaway logo design job was completed for a leadership advisor that aids business professionals to develop into more successful at handling people, expectations, and productivity.

A Spanaway business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned goods to other sports enthusiasts.

I designed their Spanaway business logo design with an image which pulls in the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Spanaway company logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Spanaway area farm it was in reality designed for a commodities broker, and this particular company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a brand mark that projected assurance, financial success, and prosperity.

 Spanaway Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for outwardly dealing with arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this instance, I hit a bullseye with the first go.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a well-known Spanaway sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.