Spokane, Washington Logo Design

Nearly every new Spokane business person understands that they require a logo, yet few entrepreneurs fully understand the crucial role their company logo can perform in their financial success, or exactly why one logo performs far better than another. A company logo has an immediate and long-term influence on the success of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help Spokane, Washington businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and will feel as relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Spokane, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an older part of the community and wanted to visualize a nostalgic feel without coming across as monotonous or low energy. I fulfilled both of these tasks by developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Spokane, Washington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog designed for a family fun facility in Spokane, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - made for Spokane, Washington travel digital photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead project emotional experiences through the images they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable ¬†Spokane logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Spokane logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get objective viewpoints on the benefit of a concept. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo realize how essential a logo is for their company so they are way more vested in the outcome. Every logo design job has it’s portion of difficulties, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Spokane, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most important part of a printed book given that it is in most cases the first thing a person views in the book shop. For a publisher, it’s the best opportunity they will ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was certainly a victory.

 Spokane logo style used for advertising as well as a label layout for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this logo design I attempted to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Spokane, Washington, layout consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects because it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a feeling of simplicity and elegance for their new hair salon. I created a design which did not go the obvious direction of crafting merely a stylized orchid but rather crafted a business logo that implied a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they really wanted to forecast to their customers.

Arabian horse logo design produced for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse types in the world.

Las Cafe logo style a small dining establishment, design contains a modified manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style contains a modified script font style which hovers over a group of elaborate lines as well as dots.

Logo layout for a software developer the design features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the symbolism behind a logo design is just as important as how it brands the organization it represents.

Evolve logo style created for a Spokane, Washington interior developer, design attribute a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Spokane, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Spokane, Washington logo design assignment was completed for a leadership consultant that assists business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned goods to other sports enthusiasts.
I designed their Spokane logo dsign utilizing an image that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Spokane, Washington area farm it was really devised for an investments broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projects self-confidence, financial success, and opulence.

 Spokane Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly dealing with arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I struck a bullseye with the very first shot.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.