Spokane Valley Logo Design

Each and every new Spokane Valley venture knows they are in need of a logo, however few new business owners thoroughly comprehend the key role their organization logo will perform in their financial success, or precisely why one logo design works more effectively than another. A logo design has a critical and long-term impact on the financial success of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Spokane Valley companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle developed for a Spokane Valley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old part of the area and hoped to visualize a nostalgic feel without appearing as stodgy or low energy. I accomplished both jobs by means of developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also germs created for Spokane Valley clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the branch of medicine that works with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog created for a family members enjoyable facility in Spokane Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - created for Spokane Valley traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Spokane Valley logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Spokane Valley logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective viewpoints on the merit of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how crucial a logo is for their company so they are much more vested in the result. Every logo project possesses it’s portion of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Spokane Valley publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most necessary part of a published book considering that it is in most cases the initial thing a person views in the book shop. Regarding a publisher, it’s the optimal opportunity they will ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was definitely a success.

 Spokane Valley logo style used for advertising and marketing and a label layout for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be much older cases. For this brand design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Spokane Valley, design include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects because it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style produced for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a sense of serenity and class for their new hair salon. I came up with a concept which did not go the obvious path of designing simply a stylized orchid but alternatively created a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they wanted to project to their customers.

Arabian steed logo design developed for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept styled to manifest the unique physical traits of the Arabian kind of equines. By having a different head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Coffee shop logo design a tiny dining establishment, layout contains a modified manuscript font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design includes a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo style for a software program designer the style attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it serves the business it stands for.

Progress logo design developed for a Spokane Valley interior designer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Spokane Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Spokane Valley logo design project was undertaken for a leadership guide that helps business professionals to become more efficient at handling people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand products to other sports enthusiasts. I created their Spokane Valley business logo dsign with a graphic that seizes the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Spokane Valley regional farm it was actually created for an investments broker, and this particular business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects trust, success, and affluence.
Logo design made for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.